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Net Worth: Shaping Markets When Customers Make the Rules

by

Net Worth: Shaping Markets When Customers Make the Rules Cover

 

Synopses & Reviews

Publisher Comments:

Consumers already recognize the need to protect their privacy when using the Internet. This visionary book constructs a new business model around the infomediary--brokers or intermediaries that help customers maximize the value of their personal data--and reveals the coming battle among infomediaries for customers' trust and private information.

Synopsis:

This visionary book constructs a new business model around the infomediary--brokers or intermediaries that help customers maximize the value of the data--and reveals the coming battle among infomediaries for customers' trust and private information.

Description:

Includes bibliographical references (p. 285-291) and index.

Product Details

ISBN:
9780875848891
Author:
Hagel, John
Author:
Singer, Marc
Author:
Hagel, John
Author:
Hagel, John III
Publisher:
Harvard Business School Press
Location:
Boston :
Subject:
Reference
Subject:
Marketing - General
Subject:
Internet - General
Subject:
Reference - General
Subject:
Electronic Commerce
Subject:
Privacy, right of
Subject:
Online information services
Subject:
Consumers
Subject:
Infomediaries.
Subject:
Consumers -- Information services.
Subject:
Business/Reference
Edition Description:
Trade Cloth
Publication Date:
19990131
Binding:
HARDCOVER
Language:
English
Illustrations:
Yes
Pages:
313
Dimensions:
9.5 x 6.5 in 24.2 oz

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Related Subjects

Business » Accounting and Finance
Business » Marketing
Business » Reference
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Publishing
History and Social Science » World History » General
Sports and Outdoors » Sports and Fitness » Sports General

Net Worth: Shaping Markets When Customers Make the Rules New Hardcover
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Product details 313 pages Harvard Business School Press - English 9780875848891 Reviews:
"Synopsis" by , This visionary book constructs a new business model around the infomediary--brokers or intermediaries that help customers maximize the value of the data--and reveals the coming battle among infomediaries for customers' trust and private information.
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