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Rembrandts' in the Attic

by

Rembrandts' in the Attic Cover

 

Synopses & Reviews

Publisher Comments:

From "Forbes" and "Fortune" to the "Wall Street Journal" and "Harvard Business Review", the pundits are calling it the next corporate strategy challenge: how to use patents and other intellectual property not just as legal tools but as weapons of business competition. With "Rembrandts in the Attic", authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios. Writing engagingly and citing numerous case studies, the authors warn that firms can no longer ignore the growing power of patents in business competition. The competitive battles once fought for control of markets and raw materials are today increasingly being waged over the exclusive rights to new ideas and innovations. Where once executives may have feared that their competitors might out-market or out-produce them, they must now be concerned that rivals - especially in the booming e-commerce sectors of the Internet - may secure exclusive patent rights to the essential technologies or even to the fundamental business concepts that they need to be in business in the first place. "Rembrandts in the Attic" lifts the veil of secrecy surrounding the use of patents in business competition today, showing how some of the world's most successful firms - market leaders such as Intel and Microsoft, Lucent and Gillette, IBM, and Priceline.com - have used patents to capture and defend markets, outflank rivals, boost bottom-line revenues and shareholder return, and enhance the commercial success of their enterprises. "Rembrandts in the Attic" is a superb strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R&D and marketing to finance, human resources, and mergers and acquisitions. CEOs will learn how to use the authors' patent-enhanced 'Grow-Fix-Sell triage' to help them better allocate corporate resources and build a higher growth portfolio of businesses. R&D managers can employ the authors' 'IP-3' strategy to help build category-leading products, amplify the branding and marketing efforts devoted to them, and secure the key 'choke points' that sustain their product or service advantage. And business development executives will discover how to use patents as competitive intelligence tools to uncover the most attractive M&A opportunities, strengthen valuation and due diligence efforts, and configure asset sales and transfers to greatest advantage. If patents are the 'smart bombs' of tomorrow's business wars, then "Rembrandts in the Attic" is the definitive guide to deploying them for profit and competitive advantage.

Book News Annotation:

Shows CEOs and other managers how to unlock the financial and competitive power in patent portfolios. Gives examples of how some of the world's most successful firms have used patents to capture and defend markets, outflank rivals, boost revenues, and enhance commercial success. Offers strategies for better allocating corporate resources, building category-leading products, and using patents as competitive intelligence tools. Rivette is co-founder and chairman of a company which develops intellectual property management solutions. Kline is a business strategy consultant specializing in patent strategy and e-commerce-related business opportunities.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

"Rembrandts in the Attic" shows how to utilize intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. Rivette and Kline present case studies of companies, such as IBM, Avery Dennison, Xerox, Lucent, Gillette, Dell, Texas Instruments, and Hitachi, which have deployed their patents as competitive weapons to capture and defend market share, outflank and out-market rivals, increase R & D effectiveness, and achieve greater results in mergers and acquisitions and joint venture activities.

Synopsis:

"Rembrandts in the Attic" provides the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios. The authors show how some of the world's most successful firms have used patents to capture and defend markets, outflank rivals, boost bottom-line revenues and shareholder return, and enhance the commercial success of their enterprises.

Table of Contents

1. The new competitive battlefield — 2. Restoring the lost art of patent strategy — 3. The new CEO challenge — 4. Supercharging R&D through patent planning — 5. Gaining financial leverage through patent mining — 6. Patent mapping your business development strategy — 7. Surviving the Internet patent wars.

Product Details

ISBN:
9780875848990
Other:
Rivette, Kevin G.
Author:
Kline, David
Author:
Rivette
Author:
Rivette, Kevin G.
Author:
Kline, David
Publisher:
Harvard Business School Press
Location:
Boston, Mass. :
Subject:
Development & Growth
Subject:
Corporate History - Strategies
Subject:
Patent, Trademark, Copyright
Subject:
Patents
Subject:
Corporate & Business History - Strategies
Subject:
Development - Business Development
Subject:
Intellectual Property - Patent
Subject:
Intellectual Property - General
Subject:
Law-Intellectual Property - Patent
Edition Description:
Trade Cloth
Publication Date:
19991131
Binding:
HARDCOVER
Language:
English
Illustrations:
Yes
Pages:
240
Dimensions:
9.5 x 6.4 in 17 oz

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Related Subjects

History and Social Science » Law » General
History and Social Science » Law » Intellectual Property » Patent
Science and Mathematics » History of Science » Technology

Rembrandts' in the Attic New Hardcover
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Product details 240 pages Harvard Business School Press - English 9780875848990 Reviews:
"Synopsis" by , "Rembrandts in the Attic" shows how to utilize intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. Rivette and Kline present case studies of companies, such as IBM, Avery Dennison, Xerox, Lucent, Gillette, Dell, Texas Instruments, and Hitachi, which have deployed their patents as competitive weapons to capture and defend market share, outflank and out-market rivals, increase R & D effectiveness, and achieve greater results in mergers and acquisitions and joint venture activities.
"Synopsis" by , "Rembrandts in the Attic" provides the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios. The authors show how some of the world's most successful firms have used patents to capture and defend markets, outflank rivals, boost bottom-line revenues and shareholder return, and enhance the commercial success of their enterprises.
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