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This title in other editions

The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life

by

The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life Cover

 

Synopses & Reviews

Publisher Comments:

Nobody has been more accurate about how to profit from the future than Faith Popcorn, who in her bestselling The Popcorn Report reports on what we'll buy, where we'll work, and what we'll think in the next decade. For the corporate manager and the owner of a "kitchen table" business alike, The Popcorn Report offers hundreds of ideas for new products to create, new businesses to start, and new markets to capture. Here, too, are the market waves that are beginning to dominate your personal and profes-sional lives. Faith reveals how to chart the future's impact on your business, how to capitalize on the newest trends, and the ways in which emerging mar-keting techniques will revive the dying retail market. She also describes what impact these changes will have on your habits at work, at home, and at play. Here is every businessperson's chance to get the word on the future--now.

00-01 William Allen White Children's Book Award Masterlist

Synopsis:

Proclaimed by Fortune magazine as the "Nostradamus of Marketing", Faith Popcorn is one of the country's preeminent business consultants and trend-spotters. A bestseller in hardcover, this work forecasts what Americans will be buying, where they will work, how they will live, and what they will think over the next decade.

About the Author

Faith Popcorn, bestselling author of The Popcorn Report and chairman of BrainReserve, Inc., the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as "Cocooning," "Cashing Out," "FemaleThink," and "Pleasure Revenge," she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity.

Documented as having a 95% accuracy rate, Popcorn correctly predicted the demand for fresh foods, four-wheel drives, and the failure of New Coke. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping. Her hour-long seminar, which focuses on how today's trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe.

Popcorn is a graduate of New York University and New York's High School for the Performing Arts. She lives and works in Manhattan and Wainscott, New York.

Product Details

ISBN:
9780887305948
Subtitle:
Faith Popcorn on the Future of Your Company, Your World, Your Life
Author:
Popcorn, Faith
Author:
by Faith Popcorn
Author:
Popcorn
Publisher:
Harper Paperbacks
Location:
New York :
Subject:
Marketing - General
Subject:
Entrepreneurship
Subject:
Business forecasting
Subject:
Consumer behavior
Subject:
Marketing - Research
Subject:
Consumer behavior -- Forecasting.
Subject:
Consumer Behavior - General
Edition Description:
Trade PB
Publication Date:
19921013
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
288
Dimensions:
8.02x5.34x.74 in. .47 lbs.

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Related Subjects

Business » Marketing
Business » Small Businesses » General
Business » Start Up Business

The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life Used Trade Paper
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Product details 288 pages HarperBusiness - English 9780887305948 Reviews:
"Synopsis" by , Proclaimed by Fortune magazine as the "Nostradamus of Marketing", Faith Popcorn is one of the country's preeminent business consultants and trend-spotters. A bestseller in hardcover, this work forecasts what Americans will be buying, where they will work, how they will live, and what they will think over the next decade.
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