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The bestselling author of Growing a Business presents a visionary new program which businesses can follow to help restore the planet. "A daring, urgent vision of a kind of 21st century Canaan that Hawken yet believes we can reach".--San Francisco Chronicle.
Review:
"The Ecology of Commerce is so stunningly visionary yet eminently practical that liberals and conservatives embrace it alike. Hawken looks at things with fresh eyes. His vision is neither left nor right, but way up front." Eric Utne, Editor-in-Chief, Utne Reader
Review:
"This is, in my view, the first extensive, truly ecological analysis of business; deeply disturbing and yet full of hope. Essential reading for all who care about our planet." Fritjof Capra, author of The Tao of Physics
Synopsis:
A visionary new program that businesses can follow to help restore the planet.
Description:
Includes bibliographical references (p. [223]-240) and index.
Paul Hawken's bestselling books include Blessed Unrest, Natural Capitalism, and The Next Economy. He has also written dozens of articles, op-eds, and papers concerning the responsibility of business to the natural environment. His writings have appeared in the Harvard Business Review, Inc magazine, the Boston Globe, the Utne Reader, and more than a hundred other publications.
robdubinski, September 9, 2007 (view all comments by robdubinski)
I discovered both this book and the author after watching "The Corporation", an award winning documentary about the genesis, evolution, and nature of the "dominant institution of our time". In one of the film's many compelling interviews, Ray Anderson, the CEO of the world's largest carpet manufacturer Interface, mentions that after reading Hawken's book he was so deeply convicted about the negative effects his company was having on the environment that he vowed to completely restructure the Interface business model. In a campaign called, "Mission Zero", Interface carpet has promised to "eliminate any negative impact our company may have on the environment by the year 2020." Needless to say, after hearing from Anderson that Hawken's book was capable of so dramatically transforming his managerial approach at Interface, I put The Ecology of Commerce at the top of my "to read" list. I would suggest that you do the same.
My full review is located on my blog - robdubinski.wordpress.com
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"Review"
by Eric Utne, Editor-in-Chief, Utne Reader,
"The Ecology of Commerce is so stunningly visionary yet eminently practical that liberals and conservatives embrace it alike. Hawken looks at things with fresh eyes. His vision is neither left nor right, but way up front."
"Review"
by Fritjof Capra, author of The Tao of Physics,
"This is, in my view, the first extensive, truly ecological analysis of business; deeply disturbing and yet full of hope. Essential reading for all who care about our planet."
"Synopsis"
by Harper Collins,
A visionary new program that businesses can follow to help restore the planet.
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