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Crossing the Chasm: Marketing & Selling High-Tech Products to Mainstream Customers

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Crossing the Chasm: Marketing & Selling High-Tech Products to Mainstream Customers Cover

ISBN13: 9780887307171
ISBN10: 0887307175
Condition: Standard
All Product Details

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Product Details

ISBN:
9780887307171
Subtitle:
Marketing and Selling High-Tech Products to Mainstream Customers
Foreword:
McKenna, Regis
Author:
McKenna, Regis
Publisher:
HarperCollins Publishers
Location:
New York, NY :
Subject:
Marketing - General
Subject:
Marketing
Subject:
Selling
Subject:
Investments
Subject:
Advertising & Promotion
Subject:
Economics
Subject:
High technology industries
Subject:
Management - General
Copyright:
Edition Number:
1st paperback ed.
Publication Date:
January 1995
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
223
Dimensions:
7.97x5.29x.56 in. .41 lbs.

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Business » Marketing

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