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The Experts' Guide to 100 Things Everyone Should Know How to Doby Samantha Ettus
Debbi Fields on baking chocolate chip cookies, Bob Vila on how to paint a room, Ira Glass on how to tell a story... Life lessons from those who know best.
Synopses & Reviews
The simplest things are the hardest to master. From brewing your morning cup of coffee and reading the newspaper to apologizing or remembering names, it?s the small stuff that makes up day-to-day life. The Experts? Guide to 100 Things Everyone Should Know How to Do provides unparalleled insights into how to do them better — more resourcefully, more effectively, and more efficiently — in 100 brief how-to essays by 100 of the world?s leading experts, including:
"When it comes to changing a tire, scrambling eggs, telling a joke or doing laundry, Ettus is no expert. (She's just the president of a brand-management firm.) But for this guide, she tracked down people who are, and asked their advice on everyday tasks. So former White House social secretary Letitia Baldrige explains how to shake hands; make-up guru Bobbi Brown teaches how to apply lipstick; New York Times Company chairman Arthur Sulzberger Jr. gives tips on reading a newspaper; and three-time U.S. Open winner Jennifer Capriati instructs readers on hitting a tennis ball. For better or for worse, Ettus seems to have allowed each contributor to insert some personality into his or her offering. Accordingly, the explanation on how to make a bed, from Tracey R. Henderson, the Holiday Inn Select Executive Housekeeper of the Year 2003, ends with a hokey 'Show someone else the job you've done so that they can pat you on the back,' while the lesson on tying a bow tie, from Tucker Carlson, co-host of CNN's Crossfire and an avid bow tie enthusiast, concludes, 'Consider whether you really want to do this.... When you wear a bow tie, people will make assumptions about you.' The result is a guide that's alternately lighthearted and serious, a coffee-table book of the most practical sort. 30 line drawings." Publishers Weekly (Copyright Reed Business Information, Inc.)
"[A] guide that's alternately lighthearted and serious, a coffee-table book of the most practical sort." Publishers Weekly
"The authors call the book 'Cliff Notes to life,' and that about sums it up. It's more fun than Cliff Notes, though." Booklist
Wouldn't life be more enjoyable if you could do everything better? Now you can, with must-have advice from famous experts (like Donald Trump, who offers tips on negotiating) and their lesser-known counterparts (like the head groundskeeper at Fenway Park, who reveals the best way to mow a lawn). Here, for example, is advice from Mrs. Fields on baking cookies, Letitia Baldridge (Jackie O.'s social secretary) on shaking hands, and superstar chef Bobby Flay on barbecuing. Suze Orman, Jennifer Capriati, and Larry King weigh in on saving money, mastering tennis, and listening. Even Holiday Inn's Housekeeper of the Year shares how to make a bed. This indispensable guide brings together the best of the best to offer the world's most valuable advice. Has there ever been a more useful and entertaining book?
Described as a "Cliffs Notes for life," this practical guide features 100 original essays from the world's leading experts, who offer their unparalleled insights on how to perform everyday tasks, from remembering names to ironing a shirt.
About the Author
SAMANTHA ETTUS is founder and president of the talent and brand-management firm Ettus Media Management (EMM), which develops and hones personality-driven brands. Her syndicated column, “Celebrity Assets,” appears in newspapers throughout the country. She is a sought-after speaker and has appeared in a number of national media outlets, including CNN, Fox News, ESPN, the New York Times, Chicago Tribune, and USA Today, among others. Samantha holds a BA and an MBA from Harvard University, and lives in New York City.
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