Star Wars Sale
 
 

Special Offers see all

Enter to WIN!

Weekly drawing for $100 credit. Subscribe to PowellsBooks.news for a chance to win.
Privacy Policy

More at Powell's


Recently Viewed clear list


The Powell's Playlist | June 18, 2014

Daniel H. Wilson: IMG The Powell’s Playlist: Daniel H. Wilson



Like many writers, I'm constantly haunting coffee shops with a laptop out and my headphones on. I listen to a lot of music while I write, and songs... Continue »
  1. $18.87 Sale Hardcover add to wish list

    Robogenesis

    Daniel H. Wilson 9780385537094

spacer
Qualifying orders ship free.
$8.95
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Burnside AMST- 80S TO NOW676
1 Local Warehouse American Studies- 80s to Present

The Way We'll Be: The Zogby Report on the Transformation of the American Dream

by

The Way We'll Be: The Zogby Report on the Transformation of the American Dream Cover

 

Synopses & Reviews

Publisher Comments:

According to super pollster John Zogby, whom the Washington Post calls "the maverick predictor," the conventional wisdom about the United States — that we're isolated from the world, politically fragmented, and inclined toward material pleasure — isn't just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less than The Way We'll Be. Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where we're headed — politically, culturally, and spiritually.

The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by today's eighteen-to-twenty-nine-year-olds — the First Global generation — Americans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old divides — red state/blue state, pro-life/pro-choice, beer drinker/wine connoisseur — to form a new national consensus that will shape the nation for decades to come.

Zogby's cogent analysis of the data yields an astonishing perspective on Americans' thoughts, feelings, and beliefs, now and in coming years. Filled with expert analysis and insight from one of today's most successful predictors and trend spotters, The Way We'll Be will redefine how we view America's future.

Review:

Dismissing a crystal-ball book by a professional pollster would be easy. After all, generalizing about a diverse nation of 300 million people based on samples of just a few hundred seems ludicrous.

But pollster John Zogby's voice in "The Way We'll Be" is disarming. He anticipates skepticism and answers potential arguments with a combination of intelligent rebuttal, winning modesty... Washington Post Book Review (read the entire Washington Post review)

Review:

"[A]n excellent book with a valuable perspective on current American thought and important information for marketers as they seek to understand consumers' buying behavior." Booklist

Review:

"The poll data in the book will likely be of general interest, and his text boxes of summarized marketing tips following each chapter will be useful for those seeking to find new ways of reaching the kinds of American consumers Zogby has described. Recommended." Library Journal

Synopsis:

Eminent pollster Zogby offers this illuminating, fact-filled look at the changing nature of the American Dream and how this is influencing everything — from the politicians people vote for to the goods and services they buy.

Synopsis:

According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States-that were isolated from the world, politically fragmented, and inclined toward material pleasure-isnt just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less than The Way Well Be. Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where were headed-politically, culturally, and spiritually.

The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by todays eighteen-to-twenty-nine-year-olds-the “First Global” generation-Americans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old divides-red state/blue state, pro-life/pro-choice, beer drinker/wine connoisseur-to form a new national consensus that will shape the nation for decades to come.

Zogbys cogent analysis of the data yields an astonishing perspective on Americans thoughts, feelings, and beliefs, now and in coming years. Understanding this emerging reality will be key for

• leaders in all fields who want to reach audiences that are more media-savvy, better informed, and more technologically enabled than ever before

• individuals in search of rewarding and fulfilling careers in tomorrows growth fields

• politicians and CEOs looking to marry policies and practices to the rising demand for social responsibility

• anyone who wants to market to the emerging new American consensus

Beyond telling a fascinating story, the conclusions in this book are a must-read for everyone from Main Street to Madison Avenue to Capitol Hill. Filled with expert analysis and insight from one of todays most successful predictors and trend spotters, The Way Well Be will redefine how we view Americas future.

Video

About the Author

John Zogby is the president and CEO of Zogby International, whose many media and business clients include Reuters, NBC News, MSNBC, the New York Post, C-SPAN, Gannett News Service, IBM, MetLife, and Microsoft. He is a regular contributor to network television news broadcasts and has been a frequent guest on Today, Hardball with Chris Matthews, and The Daily Show with Jon Stewart. His writing has appeared in many publications, including The New York Times and The Wall Street Journal. A frequent lecturer and panelist, he is married to Kathleen Zogby, a retired special education teacher, and has three sons, Jonathan, Benjamin, and Jeremy. He lives in Utica, New York.

Product Details

ISBN:
9781400064502
Subtitle:
The Zogby Report on the Transformation of the American Dream
Author:
Zogby, John
Publisher:
Random House
Subject:
Public opinion
Subject:
Anthropology - Cultural
Subject:
Consumer Behavior - General
Subject:
Economic Conditions
Subject:
Sociology - General
Subject:
Public opinion -- United States.
Subject:
Social surveys -- United States.
Subject:
Consumer behavior
Subject:
Politics - General
Copyright:
Publication Date:
20080812
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Illustrations:
CHARTS THROUGHOUT
Pages:
256
Dimensions:
9.32x6.32x.94 in. .98 lbs.

Other books you might like

  1. Who's Your City?: How the Creative... Sale Trade Paper $7.98
  2. Revolutionary Wealth: How It Will Be... Used Trade Paper $6.95
  3. The Flight of the Creative Class:... Used Hardcover $4.50
  4. The Fourth Great Awakening and the... Used Hardcover $7.95
  5. An Intimate History of Humanity
    Used Trade Paper $3.95
  6. I Don't: A Contrarian History of... Used Hardcover $9.95

Related Subjects

History and Social Science » American Studies » 80s to Present
History and Social Science » American Studies » Popular Culture
History and Social Science » Economics » General
History and Social Science » Politics » General
History and Social Science » Sociology » General
History and Social Science » World History » General

The Way We'll Be: The Zogby Report on the Transformation of the American Dream Used Hardcover
0 stars - 0 reviews
$8.95 In Stock
Product details 256 pages Random House - English 9781400064502 Reviews:
"Review" by , "[A]n excellent book with a valuable perspective on current American thought and important information for marketers as they seek to understand consumers' buying behavior."
"Review" by , "The poll data in the book will likely be of general interest, and his text boxes of summarized marketing tips following each chapter will be useful for those seeking to find new ways of reaching the kinds of American consumers Zogby has described. Recommended."
"Synopsis" by , Eminent pollster Zogby offers this illuminating, fact-filled look at the changing nature of the American Dream and how this is influencing everything — from the politicians people vote for to the goods and services they buy.
"Synopsis" by , According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States-that were isolated from the world, politically fragmented, and inclined toward material pleasure-isnt just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less than The Way Well Be. Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where were headed-politically, culturally, and spiritually.

The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by todays eighteen-to-twenty-nine-year-olds-the “First Global” generation-Americans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old divides-red state/blue state, pro-life/pro-choice, beer drinker/wine connoisseur-to form a new national consensus that will shape the nation for decades to come.

Zogbys cogent analysis of the data yields an astonishing perspective on Americans thoughts, feelings, and beliefs, now and in coming years. Understanding this emerging reality will be key for

• leaders in all fields who want to reach audiences that are more media-savvy, better informed, and more technologically enabled than ever before

• individuals in search of rewarding and fulfilling careers in tomorrows growth fields

• politicians and CEOs looking to marry policies and practices to the rising demand for social responsibility

• anyone who wants to market to the emerging new American consensus

Beyond telling a fascinating story, the conclusions in this book are a must-read for everyone from Main Street to Madison Avenue to Capitol Hill. Filled with expert analysis and insight from one of todays most successful predictors and trend spotters, The Way Well Be will redefine how we view Americas future.

spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.