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Original Essays | September 17, 2014

Merritt Tierce: IMG Has My Husband Read It?

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The dynamics of fashion

The dynamics of fashion Cover


Synopses & Reviews

Publisher Comments:

This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her five earlier editions of Fashion Merchandising: An Introduction, this book contains a much broader and more intensive look at fashion. New chapters cover product development, home fashions, and retailing strategies. Other chapters, concerning such practices as licensing, private label, Quick Response, specification buying, offshore production, have been expanded. The Dynamics of Fashion also examines how recent trends in communications — the Internet, cable TV, infomercials, phone and fax ordering, home TV shopping — are having an impact on fashion. Technological advances — CAD, CAM, EDI, bar codes, and body scanning — are all covered in depth.

Product Details

Fairchild Publications
New York :
Clothing trade
Edition Description:
Includes bibliographical references and index.
Series Volume:
Publication Date:
xxi, 505 p.

Related Subjects

Hobbies, Crafts, and Leisure » Beauty and Fashion » Fashion » General and Costumes
Reference » Science Reference » Technology

The dynamics of fashion
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Product details xxi, 505 p. pages Fairchild Publications - English 9781563671517 Reviews:
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