|
|
|
|
||
|
HELP | |
|
  $65.95
Used Trade Paper
Usually ships in 5 to 7 business days
 available for shipping or prepaid pickup only
Jan Tschichold: A Life in Typographyby Ruari Mclean
Synopses & ReviewsPublisher Comments:Looking at the period between 1915 and 1950, Letters from the Avant-Garde is the first book to document the history of modern design and typography through the medium of printed stationery. Futurism, Dada, Surrealism, De Stijl, Constructivism, the Bauhaus, and other movements and institutions used letterheads to promote their ideas about form, function, and technology to an international community. The printed letterheads and other ephemera reproduced in this book are typographic self-portraits of some of the most fascinating figures in the development of modernism, including Herbert Bayer, Le Corbusier, El Lissitzky, F. T. Marinetti, Laszlo Moholy-Nagy, Kurt Schwitters, and Piet Zwart. Letters from the Avant-Garde features over 150 illustrations in full color, many published here for the first time. These experimental letterheads helped originate the modern discipline of design for corporate identity, and they show how avant-garde artists and designers engaged mass media in their work. This unique book will be an invaluable resource for anyone interested in the history and theory of modern art, design, and typography. Synopsis:German type and book designer Jan Tschichold (1902-1974) revolutionized modern typography through his bold, asymmetrical designs and use of sanserif typography, both inspired by the work of the Bauhaus. He proclaimed his new design philosophy through a series of articles and books, including Die neue Typographie, published in Berlin in 1928. His international renown came largely as a result of his redesign of Penguin's entire series of paperback novels just after World War II. Any graphic designer practicing today owes a debt to Tschichold's innovation. Jan Tschichold: A Life in Typography offers a concise biography of Tschichold, accompanied by numerous examples of his vast body of work. It serves as an introduction to Tschichold for those who are unfamiliar with his influential style, yet for the experienced designer it is an excellent collection of the wide range of his designs. Ruari McLean's books on graphic design include Modern Book Design (1958) and Typographers on Type (1995). He is also the translator of Tschichold's The New Typography and the author of various books on Tschichold's work. Description:Includes bibliographical references (p. 127) and index. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
Other books you might like
Related Aisles
| |||||||||
|
| ||||||||||
|
||||||||||
Don't Miss
