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Unleashing the Killer App: Digital Strategies for Market Dominance

by

Unleashing the Killer App: Digital Strategies for Market Dominance Cover

 

Synopses & Reviews

Publisher Comments:

Downes and Mui offer a progressive guide to transforming one's company into a place where powerful new applications — the kind that transform industries, redefine markets, and annihilate the competition — are born.

Synopsis:

When technologies, products, and services converge in radical, creative new ways, a killer app can emerge--a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. Now in paperback, the "Business Week" bestseller provides the tools, the techniques, and the proof that readers need to release the killer app within their organization.

Synopsis:

The authors examine the convergence of digital technologies, products and services which form 'killer apps' that transform industries, redefine markets and annihilate the competition, as well as looking at how to transform a company into one where the production of a 'killer app' becomes a real possiblity.

Product Details

ISBN:
9781578512614
Foreword:
Negroponte, Nicholas
Author:
Mui, Chunka
Author:
Downes, Larry
Author:
Negroponte, Nicholas
Publisher:
Harvard Business School Press
Location:
Boston
Subject:
Management
Subject:
Information Management
Subject:
Investments
Subject:
Management Science
Subject:
Digital communications
Subject:
Management Information Systems
Subject:
Organizational change
Subject:
Business planning
Subject:
Information technology
Subject:
Information storage and retrieval systems
Subject:
Information technology -- United States.
Subject:
Organizational change -- United States.
Subject:
Business management
Edition Number:
Pbk. ed.
Edition Description:
Revised Edition
Series Volume:
no. 34 =
Publication Date:
20000431
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
272
Dimensions:
9.3 x 6.1 in 15 oz

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Related Subjects

Business » High Tech Management
Business » Management
Business » Marketing
Computers and Internet » Database » Applications
Computers and Internet » Internet » General

Unleashing the Killer App: Digital Strategies for Market Dominance Used Trade Paper
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Product details 272 pages Harvard Business School Press - English 9781578512614 Reviews:
"Synopsis" by , When technologies, products, and services converge in radical, creative new ways, a killer app can emerge--a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. Now in paperback, the "Business Week" bestseller provides the tools, the techniques, and the proof that readers need to release the killer app within their organization.
"Synopsis" by , The authors examine the convergence of digital technologies, products and services which form 'killer apps' that transform industries, redefine markets and annihilate the competition, as well as looking at how to transform a company into one where the production of a 'killer app' becomes a real possiblity.
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