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Unleashing the Killer App: Digital Strategies for Market Dominanceby Larry Downes
Synopses & Reviews
Downes and Mui offer a progressive guide to transforming one's company into a place where powerful new applications — the kind that transform industries, redefine markets, and annihilate the competition — are born.
When technologies, products, and services converge in radical, creative new ways, a killer app can emerge--a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. Now in paperback, the "Business Week" bestseller provides the tools, the techniques, and the proof that readers need to release the killer app within their organization.
The authors examine the convergence of digital technologies, products and services which form 'killer apps' that transform industries, redefine markets and annihilate the competition, as well as looking at how to transform a company into one where the production of a 'killer app' becomes a real possiblity.
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