Zilch: The Power of Zero in Business

"What we have to offer can be boiled down to one concept: the power of zero. We get more done with less of just about everything, from our people to our workplaces to our vendors. Zilch is what drives us to be more innovative, more passionate, more creative. So stop whining about your budget cuts and start asking yourself what you'd do if you had zilch. You'll be surprised just how powerful that is."

After years of being told to emulate the corporate world, not-for-profit CEOs like Nancy Lublin now find the shoe on the other foot. Tough times have forced businesses to slash their headcount, marketing budgets, and other resources. Managers at small startups and Fortune 100 companies alike are now expected to do more with less-but how?

No one is more qualified to answer that question than the leaders who always thrive on a shoestring.

Take Nancy Lublin, for instance. She learned firsthand how much you can accomplish with zilch (or close to it). As the founder of Dress for Success, which provides low-income women with interview suits and career development training, she turned a $5,000 inheritance into a global franchise. Then, as CEO of DoSomething.org, she helped turn a struggling startup into one of the largest and most successful youth volunteer groups in the world.

Now she draws on her experiences as well as interviews with other "rock star" leaders of flourishing not-for-profits-including Wendy Kopp of Teach For America, Darell Hammond of KaBOOM!, Greg Baldwin of VolunteerMatch.org, and John Lilly of Mozilla. Their examples prove the power of zero in business by teaching us how to:

* Motivate and retain good people without offering huge financial incentives

* Use the power of bartering to leverage every asset and minimize your liabilities

* Create cherished brands without throwing money at studies and focus groups

* Market your goods or service without paying a penny

Lublin's tone is a unique mix of "let's have some fun" and "here's the straight dope." Her expert advice will help any business or organization to get ahead through the power of zero.

"Lublin, CEO of the youth volunteering organization Do Something and founder of Dress for Success, shows organizations how to get more done with less of everything, especially money and personnel, while keeping innovation, passion, and creativity high. Sharing insightful stories and strategies from her own experiences and from stars in the not-for-profit world such as Billy Shore from Share Our Strength, Wendy Kopp from Teach for America, and John Lilly from Mozilla, she debunks the most prevalent myth in business today — that salary drives great performance and stellar productivity. She proposes that companies broaden their rewards and their understanding of compensation so that people become deeply motivated to excel and offers techniques for extracting the best from people including creating a stimulating workplace, offering skill development, and doling out titles liberally. She also shares advice on branding, doing more for customers, stretching finances, and more. Concluding each chapter with 11 questions to prompt creativity in specific areas, she propels readers on the road to positive change. Inspiring, wise, and eminently practical, this book distills the best practices that any company — private or public — can adopt, and that no leader should be without. (June)" Publishers Weekly (Copyright Reed Business Information, Inc.)

The CEO of the youth volunteering organization Do Something offers ideas for smart ways companies can cut costs while improving results.