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Design Literacy: Understanding Graphic Design
Synopses & Reviews
This is the first book to provide explicit case histories of the successful marriage of form and content in graphic design. It explores nearly 100 classic and contemporary works and explains why they are aesthetically significant and how they function as good design. By focusing on the study and appreciation of specific works, Design Literacy breaks new ground and will be of interest to students and designers at all levels.
"Design Literacy is instructive without being didactic...the authors have compiled a stimulating and instructive set of design examples many immediately recognizable,some very evocative or mildly controversial that bounce through a wide variety of graphic media, philosophies and executions" Publishing Research Quarterly
"Its great virtue is that it offers a lot of information and raises many provocative issues while avoiding the windy theoretical jargon that sometimes passes for serious thought in the field....Nobody has been more successful than Steven Heller in reminding us that graphic design has a history and that it raises issues worth talking about." Print
"Highly readable and informative....Students of graphic design history will find appealing analysis and critical points of view to consider." Choice
An analysis of the key works of 20th century graphic design, using case studies of the successful marriage of form and content. It explores 100 classic and contemporary works and explains why they are aesthetically significant, and how they function as good design.
About the Author
Steven Heller is a senior art director at the New York Times and editor of the AIGA Journal of Graphic Design. He is the author of more than 60 books on graphic design, design history, and design criticism.
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Arts and Entertainment » Art » Design History