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Design Literacy: Understanding Graphic Design

Design Literacy: Understanding Graphic Design Cover

 

Synopses & Reviews

Publisher Comments:

This is the first book to provide explicit case histories of the successful marriage of form and content in graphic design. It explores nearly 100 classic and contemporary works and explains why they are aesthetically significant and how they function as good design. By focusing on the study and appreciation of specific works, Design Literacy breaks new ground and will be of interest to students and designers at all levels.

Review:

"Design Literacy is instructive without being didactic...the authors have compiled a stimulating and instructive set of design examples — many immediately recognizable,some very evocative or mildly controversial — that bounce through a wide variety of graphic media, philosophies and executions" Publishing Research Quarterly

Review:

"Its great virtue is that it offers a lot of information and raises many provocative issues while avoiding the windy theoretical jargon that sometimes passes for serious thought in the field....Nobody has been more successful than Steven Heller in reminding us that graphic design has a history and that it raises issues worth talking about." Print

Review:

"Highly readable and informative....Students of graphic design history will find appealing analysis and critical points of view to consider." Choice

Synopsis:

An analysis of the key works of 20th century graphic design, using case studies of the successful marriage of form and content. It explores 100 classic and contemporary works and explains why they are aesthetically significant, and how they function as good design.

About the Author

Steven Heller is a senior art director at the New York Times and editor of the AIGA Journal of Graphic Design. He is the author of more than 60 books on graphic design, design history, and design criticism.

Product Details

ISBN:
9781880559765
Subtitle:
Understanding Graphic Design
With:
Pomeroy, Karen
Author:
Heller, Steven
Author:
Pomeroy, Karen
Publisher:
Allworth Press
Location:
New York :
Subject:
History
Subject:
Design
Subject:
Graphic Arts
Subject:
Design - General
Subject:
Arts, fine
Subject:
Commercial art
Subject:
Commercial art -- History.
Subject:
Graphic Arts - General
Subject:
Commercial - General
Edition Description:
Trade paper
Publication Date:
19970801
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
288
Dimensions:
9.86x6.75x.74 in. 1.20 lbs.

Related Subjects

Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » General
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Graphics
Computers and Internet » Desktop Publishing » General

Design Literacy: Understanding Graphic Design
0 stars - 0 reviews
$ In Stock
Product details 288 pages Allworth Press - English 9781880559765 Reviews:
"Review" by , "Design Literacy is instructive without being didactic...the authors have compiled a stimulating and instructive set of design examples — many immediately recognizable,some very evocative or mildly controversial — that bounce through a wide variety of graphic media, philosophies and executions" Publishing Research Quarterly
"Review" by , "Its great virtue is that it offers a lot of information and raises many provocative issues while avoiding the windy theoretical jargon that sometimes passes for serious thought in the field....Nobody has been more successful than Steven Heller in reminding us that graphic design has a history and that it raises issues worth talking about."
"Review" by , "Highly readable and informative....Students of graphic design history will find appealing analysis and critical points of view to consider."
"Synopsis" by , An analysis of the key works of 20th century graphic design, using case studies of the successful marriage of form and content. It explores 100 classic and contemporary works and explains why they are aesthetically significant, and how they function as good design.
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