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1 Burnside Internet- Marketing

Publish and Prosper: Blogging for Your Business

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Publish and Prosper: Blogging for Your Business Cover

 

Synopses & Reviews

Publisher Comments:

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Book News Annotation:

Byron and Broback, co-founders of the Blog Business Summit, offer practical advice on getting business ventures into the blogosphere. Large and small companies can use the tools and techniques given here to start a blog, promote brands, sell products, and converse with customers. There is information on page layout, publishing a blog, and advertising on the blog, as well as tips on fostering corporate buy-in for a company blog. B&w screenshots are included on every page.
Annotation 2006 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

Byron and Broback, co-founders of the Blog Business Summit, offer practical advice on getting business ventures into the blogosphere. Large and small companies can use the tools and techniques given here to start a blog, promote brands, sell products, and converse with customers. There is information on page layout, publishing a blog, and advertising on the blog, as well as tips on fostering corporate buy-in for a company blog. B&w screenshots are included on every page. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

About the Author

 DL Byron has just completed the development of Boeing's blogs. He is currently working on the next Blog Business Summit and rolling out a network of sponsored blogs. 

Steve Broback is the co-founder of the Blog Business Summit and the i3forum conferences. Steve manages the editorial blogs rawformat.com and pixelupdate.com which are the center of Avondale's marketing strategy. 

Product Details

ISBN:
9780321395382
Author:
Byron, D L
Publisher:
New Riders Publishing
Author:
Byron, D. L.
Author:
Broback, Steve
Author:
Kissane, Erin
Author:
Broback, Steven
Subject:
Design
Subject:
Business Communication
Subject:
Social Aspects - General
Subject:
Blogs
Subject:
Computers Reference-Social Aspects
Copyright:
Edition Description:
Trade paper
Publication Date:
20060631
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
200
Dimensions:
8.40x7.68x.34 in. .79 lbs.

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Related Subjects

Computers and Internet » Computers Reference » Social Aspects » General
Computers and Internet » Internet » Marketing
Science and Mathematics » Electricity » General Electronics

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