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Other titles in the Que Biz-Tech series:

Youtube for Business: Online Video Marketing for Any Business (Que Biz-Tech)

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Youtube for Business: Online Video Marketing for Any Business (Que Biz-Tech) Cover

 

Synopses & Reviews

Publisher Comments:

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

 

YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

 

That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.

 

In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos—on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

Book News Annotation:

The second edition of this guide to using YouTube, the popular Internet video sharing website, for business marketing includes updated information about new features recently added to the YouTube interface. Divided into sections covering the creation of videos for online marketing, managing your YouTube presence and monetizing and promotion, individual chapters provide step-by-step instructions for getting the most out of viral marketing and the online business environment. The work includes numerous tips, links to useful websites and screen shots, and access to additional online resources is provided. Miller is the author of over 100 how-to books, many on technology subjects. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features
  • Includes case studies — examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix
  • Includes 4 new chapters that cover the newly added business-related features on You Tube.
  • In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com

About the Author

Author Michael Miller has written more than 100 how-to books over the past two decades, with more than one million copies in print. His best-selling books include The Ultimate Web Marketing Guide, Using Google AdWords and AdSense, The Complete Idiot’s

Guide to Search Engine Marketing, Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself Google Analytics in 10 Minutes, and Absolute Beginner’s Guide to Computer Basics.

Table of Contents

I. Marketing Your Business Online with YouTube

1. How YouTube Can Help You Market Your Business

2. Developing Your YouTube Marketing Strategy

3. Creating Informative Videos

4. Creating Educational Videos

5. Creating Entertaining Videos

6. Incorporating YouTube Videos in Your Overall Web Marketing Mix

II. Producing Your YouTube Videos

7. Understanding Audio/Video Technology

8. Shooting Webcam Videos

9. Shooting Semi-Pro Videos

10.Shooting Professional Videos 

11. Editing and Enhancing Your Videos

12. Tips for Producing More Effective YouTube Videos

III. Managing Your YouTube Videos

13. Uploading Your Videos to YouTube

14. Annotating and Linking Your Videos

15. Managing Comments

16. Establishing Your YouTube Channel

17. Leveraging the YouTube Community

18. Incorporating YouTube Videos on Your Own Website

V. Promotion and Monetization

19. Tracking Performance

20. Marketing Your YouTube Videos

21. Optimizing Your Videos for Search

22. Advertising Your YouTube Videos

23. Using Call-to-Action Overlays on Your Videos

24. Generating Revenues from Your YouTube Videos

25. Using YouTube for B2B Marketing 

Product Details

ISBN:
9780789747266
Author:
Miller, Michael.
Publisher:
Que
Author:
Miller, Michael
Subject:
Electronic Commerce
Subject:
Business - General
Subject:
Marketing - General
Copyright:
Edition Description:
Trade paper
Series:
Que Biz-Tech
Publication Date:
20110120
Binding:
TRADE PAPER
Language:
English
Pages:
368
Dimensions:
8.84 x 6.08 x 0.67 in 426 gr

Related Subjects

Business » General
Computers and Internet » Graphics » Digital Media » Video and Animation
Computers and Internet » Internet » General
Computers and Internet » Internet » eCommerce

Youtube for Business: Online Video Marketing for Any Business (Que Biz-Tech) New Trade Paper
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$16.74 In Stock
Product details 368 pages Que - English 9780789747266 Reviews:
"Synopsis" by , Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features
  • Includes case studies — examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix
  • Includes 4 new chapters that cover the newly added business-related features on You Tube.
  • In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com
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