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The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech)

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The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech) Cover

 

Synopses & Reviews

Publisher Comments:

A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing!

“They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything!

Learn how to

  • Discover which email marketing “rules” are obsolete--and when to break the rest
  • Optimize every component of your message and campaign
  • Drive list growth that translates directly into the top line
  • Encourage opt-in by systematically simplifying signup
  • Bring real humor and creativity back into your email
  • Write a great main call to action--and great secondary and tertiary calls, too
  • Take full advantage of tools ranging from QR codes to texting to grow your email list
  • Make better technical decisions about prechecked opt-in boxes and other attributes
  • Know when to deliberately introduce “imperfections” into your emails
  • Use email marketing and social media to power each other
  • Prepare for the short- and long-term futures of email marketing

Synopsis:

Even though email marketing maintains one of the highest ROIs of any online channel, many marketers still follow antiquated tips or breezy "one-size-fits-all" advice that may not hold true for them in 2012. That means they're leaving money on the table. This no-nonsense, fun-to-read book is about capturing that cash. Legendary email and social marketers DJ Waldow and Jason Falls show email marketers how to identify real best practices: the practices that are best for them, with their audiences, in their environments. Waldow and Falls show how great companies of all sizes have often achieved breakthrough results by "breaking all the rules." Using real case studies, they demonstrate how companies can: * Drive list growth that translates into profits * Simplify email signup to encourage opt-in * Bring real humor and creativity back into your email * Make the most of tools ranging from QR codes to texting * Make the right technical decisions about pre-check boxes and other attributes * Optimize every component of an email marketing message * Know when to deliberately introduce imperfections into your emails * Use email marketing and social media to power each other forward * Prepare for the short- and long-term futures of email marketing

About the Author

DJ Waldow is an email marketing consultant, writer, blogger, speaker, and (now) author. He is the founder and CEO of Waldow Social, a company that helps clients take email marketing to the next level. DJ has spent nearly 7 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and--on occasion--break some of the “best practice” rules. DJ can be found on most social networks under the handle “djwaldow” or by searching “DJ Waldow.”

Jason Falls is an author, speaker, and CEO, the latter of Social Media Explorer, a digital marketing agency and information products company. From client strategies to industry research reports to conference-style events, Falls spearheads efforts to bridge the gap between professional communicators and business owners and the strategic use of digital marketing and technology. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others. He is the coauthor of two books, this one and No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011).

Table of Contents

Introduction: Email Marketing Is (Not) Dead

Part I: The Secret to Email Marketing: List Growth

Chapter 1   Why List Growth Matters

Chapter 2   How to Grow Your List

Chapter 3   Let’s Get Technical

Part II: The Anatomy of an Email

Chapter 4   What Is the Anatomy of an Email?

Chapter 5   The First Impression

Chapter 6   The Meat & Potatoes

Chapter 7   The Finishing Touches

Part III: Breaking the Rules

Chapter 8   Best Practices Are Practices That Are Best for You

Chapter 9   The Ideal Subject Line

Chapter 10 The Perfect Looking Email

Chapter 11 The Best Way to Grow Your List

Part IV: Batman (Email Marketing) & Social Media (Robin)

Chapter 12 How Email and Social Media Go Together

Chapter 13 The Power of Pairs

Part V: The Future of Email Marketing

Chapter 14 What’s Next

Chapter 15 Go Forth and Conquer 

Product Details

ISBN:
9780789749697
Author:
Falls, Jason
Publisher:
Que
Author:
Waldow, DJ
Subject:
Customer Service
Subject:
Business-Customer Service
Copyright:
Edition Description:
Trade paper
Series:
Que Biz-Tech
Publication Date:
20120821
Binding:
TRADE PAPER
Language:
English
Pages:
288
Dimensions:
9 x 6 x 0.605 in 381 gr

Related Subjects

Business » Customer Service
Business » General
Business » Marketing
Computers and Internet » Internet » Marketing

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech) New Trade Paper
0 stars - 0 reviews
$24.99 In Stock
Product details 288 pages Que - English 9780789749697 Reviews:
"Synopsis" by , Even though email marketing maintains one of the highest ROIs of any online channel, many marketers still follow antiquated tips or breezy "one-size-fits-all" advice that may not hold true for them in 2012. That means they're leaving money on the table. This no-nonsense, fun-to-read book is about capturing that cash. Legendary email and social marketers DJ Waldow and Jason Falls show email marketers how to identify real best practices: the practices that are best for them, with their audiences, in their environments. Waldow and Falls show how great companies of all sizes have often achieved breakthrough results by "breaking all the rules." Using real case studies, they demonstrate how companies can: * Drive list growth that translates into profits * Simplify email signup to encourage opt-in * Bring real humor and creativity back into your email * Make the most of tools ranging from QR codes to texting * Make the right technical decisions about pre-check boxes and other attributes * Optimize every component of an email marketing message * Know when to deliberately introduce imperfections into your emails * Use email marketing and social media to power each other forward * Prepare for the short- and long-term futures of email marketing
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