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Business Owner's Guide to the Internet: How to Build a Strong Web Presence for Your Business (Quick Start Your Business)

by Hugo Barreca and Julia K. O'neill

Business Owner's Guide to the Internet: How to Build a Strong Web Presence for Your Business (Quick Start Your Business) Cover

Synopses & Reviews

Book News Annotation:

Written for both small business owners seeking to create or improve their web presence, and for players in large corporations who want a better understanding of the legal and business fundamentals of a company's web enterprise, this guide provides information on building and registering a web site, attracting visitors to the site, and developing customer relationships. Chapters are in sections on setting up and maintaining a business, financing an Internet business, setting up a web site, doing business on a web site, and intellectual property basics relevant to the web site. A glossary and sample financial and budget worksheets are included. An extensive appendix explains basic legal concepts that can affect an Internet business. Barecca, an attorney, is a consultant on management, financial, and legal affairs. O'Neill is an attorney specializing in business, corporate, and securities law. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Whether you are a small business owner seeking to create or improve your Web presence, or a player in a large corporation who wants to better understand the legal and business fundamentals of your company's Web enterprise,

The Business Owner's Guide to the Internet will provide you with the important information you cannot be without

--Build and register your website

--Select and request your domain

--Use current software or build customized versions

--Register your copyright

--Sell on the Internet

--Develop customer relationships and maintain loyalty

--Attract visitors to your website

--Protect your business

--Collect money, credit card authorization and taxation

Product Details

ISBN:
9781572486577
Subtitle:
How to Build a Strong Web Presence for Your Business
Author:
Barreca, Hugo And Julia K. O'neill
Author:
Barreca, Hugo
Author:
Oneill, Julia
Author:
O?neill
Publisher:
Sphinx Publishing
Subject:
E-Commerce - General
Subject:
Electronic Commerce
Subject:
Business Law
Subject:
Electronic commerce -- Law and legislation.
Subject:
Business law -- United States.
Copyright:
Series:
Quick Start Your Business
Publication Date:
April 2008
Binding:
Paperback
Language:
English
Pages:
198
Dimensions:
8.93x7.07x.66 in. .81 lbs.

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