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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
by Merrill R Chapman
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About This Book
ISBN13: 9781590597217 |
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Synopses & Reviews
Publisher Comments:
In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies.
Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last twenty years of the technology industry.
The second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. Youll want to get a copy because it Features an interesting preface and interview with Joel Spolsky of Joel on Software Offers practical advice on avoiding PR disaster Features actual pictures of some of the worst PR and marketing material ever created Is highly readable and funny Includes theme-based cartoons for every chapter
Book News Annotation:
Chapman has worked in the high-tech and software industries since
1978 in a number of capacities and currently writes, lectures, and
consults about various aspects of high-tech marketing. In this text,
he explores the world of high-tech companies and what many of these
companies have done that has caused them to fail. For the second
edition, the author has added helpful analyses and, where
appropriate, checklists of specific actions that companies can take
to both avoid acting stupidly and to improve their marketing
strategies and sales.
Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Synopsis:
This funny and well-written business book takes a look at some of the most influential marketing and business philosophies of the last 20 years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies. The second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition.
Synopsis:
This second edition of In Search of Stupidity includes new chapters on Google, Knowing How to Avoid Stupidity, and other topics, plus extensive analyses of all chapters in the first edition.
This book is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the countries largest and best-known high-tech companies. Make no mistake: most of them did not work.
This book is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the countries largest and best-known high-tech companies. Make no mistake: most of them did not work.
Table of Contents
Introduction.- First Movers, First Mistakes: IBM, Digital Research, Apple, and Microsoft.- A Rather Nutty Tale: IBM and the PC Junior.- Positioning Puzzlers: MicroPro and Microsoft.- We Hate You, We Really Really Hate You: Ed Esber and Ashton-Tate.- The Idiot Piper: OS/2 and IBM.- Frenchman Eats Frog, Chokes to Death: Borland and Philippe Kahn.- Brands for the Burning: Intel and Motorola.- From Godzilla to Gecko: The Long, Slow Decline of Novell.- Ripping PR Yarns: Microsoft and Netscape.- Purple Haze All Through My Brain: The Internet and ASP Busts.- Afterword: Stupid Development Tricks.
What Our Readers Are Saying
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Average customer rating based on 1 comment:
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ftt944, February 7, 2008 (view all comments by ftt944)
At about half-way through this enlivened and entertaining book I found myself making multiple recommendations to my software colleagues in the aerospace industry. I would recommend the book for even lay-readers but for those of us in the industry I would state that "you do not read this book at your own professional peril!"
Product Details
- ISBN:
- 9781590597217
- Subtitle:
- Over 20 Years of High-Tech Marketing Disasters
- Author:
- Author:
- Author:
- Publisher:
- Apress
- Subject:
- Marketing - General
- Subject:
- Management
- Subject:
- Computer Industry
- Subject:
- Computer software industry
- Copyright:
- 2006
- Edition Number:
- 2
- Publication Date:
- October 2006
- Binding:
- Paperback
- Language:
- English
- Illustrations:
- Y
- Pages:
- 373
- Dimensions:
- 8.96x6.10x1.02 in. 1.13 lbs.
