Magnificent Marvel Supersale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Interviews | March 9, 2015

    Rhianna Walton: IMG Erik Larson: The Powells.com Interview



    Erik LarsonI've been a fan of Erik Larson's riveting brand of narrative history for years, and his latest book, Dead Wake: The Last Crossing of the Lusitania,... Continue »
    1. $19.60 Sale Hardcover add to wish list

    spacer

This item may be
out of stock.

Click on the button below to search for this title in other formats.


Check for Availability
Add to Wishlist

Diffusion of Innovations

Diffusion of Innovations Cover

 

Synopses & Reviews

Publisher Comments:

Since the first edition of this landmark book was published in 1962,

Everett Rogers's name has become "virtually synonymous with the study

of diffusion of innovations," according to Choice. The second and

third editions of Diffusion of Innovations became the standard

textbook and reference on diffusion studies. Now, in the fourth

edition, Rogers presents the culmination of more than thirty years of

research that will set a new standard for analysis and inquiry.

The fourth edition is (1) a revision of the theoretical framework and

the research evidence supporting this model of diffusion, and (2) a

new intellectual venture, in that new concepts and new theoretical

viewpoints are introduced. This edition differs from its predecessors

in that it takes a much more critical stance in its review and

synthesis of 5,000 diffusion publications. During the past thirty

years or so, diffusion research has grown to be widely recognized,

applied and admired, but it has also been subjected to both

constructive and destructive criticism. This criticism is due in large

part to the stereotyped and limited ways in which many diffusion

scholars have defined the scope and method of their field of study.

Rogers analyzes the limitations of previous diffusion studies,

showing, for example, that the convergence model, by which

participants create and share information to reach a mutual

understanding, more accurately describes diffusion in most cases than

the linear model.

Rogers provides an entirely new set of case examples, from the

Balinese Water Temple to Nintendo videogames, that beautifully

illustrate his expansive research, as well as a completely revised

bibliography covering all relevant diffusion scholarship in the past

decade. Most important, he discusses recent research and current

topics, including social marketing, forecasting the rate of adoption,

technology transfer, and more. This all-inclusive work will be

essential reading for scholars and students in the fields of

communications, marketing, geography, economic development, political

science, sociology, and other related fields for generations to come.

Description:

Includes bibliographical references (p. 443-501) and indexes.

About the Author

Everett M. Rogers is professor and chair of the Department of Communication & Journalism at the University of New Mexico. A past president of the International Communications Association, he is the author of A History of Communication Study (Free Press, 1994), Communication Technology (Free Press, 1986), and several other widely acclaimed books and articles on communication and innovation.

Table of Contents

Elements of diffusion — A history of diffusion research — Contributions and criticisms of diffusion research — The generation of innovations — The innovation-decision process — Attributes of innovations and their rate of adoption — Innovativeness and adopter categories — Diffusion networks — The change agent — Innovation in organizations — Consequences of innovations.

Product Details

ISBN:
9780029266717
Preface:
Rogers, Everett M.
Author:
Rogers, Everett M.
Preface:
Rogers, Everett M.
Author:
Rogers, Everett M.
Publisher:
Free Press
Location:
New York :
Subject:
General
Subject:
Marketing - General
Subject:
History
Subject:
Anthropology - Cultural
Subject:
Business Communication
Subject:
Diffusion of innovations
Subject:
Diffusion of innovations -- Study and teaching -- History.
Subject:
Business Communication - General
Copyright:
Edition Number:
4
Edition Description:
B102
Series Volume:
94-22
Publication Date:
February 1995
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
518
Dimensions:
9.22x6.16x1.40 in. 1.64 lbs.

Related Subjects


History and Social Science » Sociology » General

Diffusion of Innovations
0 stars - 0 reviews
$ In Stock
Product details 518 pages Free Press - English 9780029266717 Reviews:
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.