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Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation (09 Edition)

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Synopses & Reviews

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Publisher Comments:

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

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About the Author

Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V.

Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.

Product Details

ISBN:
9780061766084
Subtitle:
How Design Thinking Transforms Organizations and Inspires Innovation
Author:
Brown, Tim
With:
Katz, Barry
Publisher:
HarperBusiness
Subject:
General
Subject:
Organizational change
Subject:
Industrial design
Subject:
Structural Adjustment
Subject:
General Business & Economics
Subject:
BUSINESS STRATEGY
Edition Description:
Hardcover
Publication Date:
20090929
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Pages:
272
Dimensions:
9 x 6 x 0.93 in 14.8 oz

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Related Subjects

Business » General
Business » Management
Business » Strategy
Metaphysics » General

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