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Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel

There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »
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    Juliet's Nurse

    Lois Leveen 9781476757445


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Dynamics of Mass Communication: Media in the Digital Age with CDROM

Dynamics of Mass Communication: Media in the Digital Age with CDROM Cover


Synopses & Reviews

Publisher Comments:

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.

About the Author

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Table of Contents

Part I: The Nature and History of Mass Communication

Chapter 1: Communication: Mass and Other Forms

Chapter 2: Perspectives on Mass Communication

Chapter 3: Historical and Cultural Context

Part II: Media

Chapter 4: Newspapers

Chapter 5: Magazines

Chapter 6: Books

Chapter 7: Radio

Chapter 8: Sound Recording

Chapter 9: Motion Pictures

Chapter 10: Television

Chapter 11: The Internet and the World Wide Web

Part III: Specific Media Professions

Chapter 12: New Gathering and Reporting

Chapter 13: Public Relations

Chapter 14: Advertising

Part IV: Regulation of the Mass Media

Chapter 15: Formal Controls: Laws, Rules, Regulations

Chapter 16: Ethics and Other Informal Controls

Part V: Impact of the Media

Chapter 17: The Global Village: International and Comparative Media Systems

Chapter 18: Social Effects of Mass Communication



Product Details

Media in the Digital Age with Media World DVD and PowerWeb
McGraw-Hill Humanities/Social Sciences/Languages McGraw-Hill Humanities/Social Sciences/Languages
Dominick, Joseph
Dominick, Joseph R.
Mass media
Mass Media - General
Media Studies
Edition Number:
Publication Date:
May 2004
DVD/Digital Versatile Disk
Grade Level:
College/higher education:
9.96x8.02x.73 in. 2.30 lbs.

Related Subjects

History and Social Science » Journalism » General

Dynamics of Mass Communication: Media in the Digital Age with CDROM
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Product details pages McGraw-Hill Higher Education - English 9780072974959 Reviews:
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