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Business Driven Technology with CD (Audio)


Business Driven Technology with CD (Audio) Cover


Synopses & Reviews

Publisher Comments:

BDT takes a business-first approach, starting each chapter by explaining the value of a business initiative and then detailing the technology that enables the initiative. This revolutionary approach instantly demonstrates the ‘why to business students without boring them with the ‘how.The adaptive chapter/plug-in organization allows the instructor to adjust content according to their business or technical preferences.

About the Author

Stephen Haag is the Associate Dean of Graduate Programs and Director of the MBA program in the Daniels College of Business at the University of Denver. Prior to being Associate Dean, Stephen served as Chair of the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Stephen holds a B.B.A. and M.B.A. from West Texas State University and a Ph.D. from the University of Texas at Arlington. Stephen has been teaching in the classroom since 1982 and publishing books since 1984.

Stephen is the coauthor of numerous books including "Interactions: Teaching English as a Second Language" (with his mother and father), "Information Technology: Tomorrow's Advantage Today" (with Peter Keen), "Excelling in Finance," and more than 40 books within the "I-Series." He has also written numberous articles appearing in such journals as Communications of the ACM, Soio-Economic Planning Siences, the International Journal of Systems Science, Managerial and Decision Economics, Applied Economics, and the Australian Journal of Management.Paige Baltzan is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Paige holds a B.S.B.A from Bowling Green State University and an M.B.A. from the University of Denver. Paiges primary concentration focuses on object-oriented technologies and systems development methodologies. Paige has been teaching Systems Analysis and Design, Telecommunications and Networking, and Software Engineering at the University of Denver for the past three years. Paige has published supplemental materials for several McGraw-Hill publications including Using Information Technology. Paige lives in Lakewood, Colorado, with her husband, Tony and daughter, Hannah.Amy Phillips is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Amy has a B.S. degree in Environmental Biology and a M.Ed. degree in Educational Technology. She has been teaching for more than 18 years: 5 years in public secondary education and 13 years in higher education. Amy has also been an integral part of both the academic and administrative functions within the higher education systems in Colorado and New Hampshire. Amys main concentration revolves around database driven Web sites focusing on dynamic Web content. She has just finished writing her first book, Internet Explorer 6.0 with Stephen Haag and James Perry. This book is part of the well-received I-Series from McGraw Hill.

Table of Contents

Unit 1

Chapter 1: Business Driven Technology

Chapter 2: Identifying Competitive Advantages

Chapter 3: Strategic Initiatives for Implementing Competitive Advantages

Chapter 4: Measuring the Success of Strategic Initiatives

Chapter 5: Organizational Structures that Support Strategic Initiatives

Unit 2

Chapter 6: Valuing Organizational Information

Chapter 7: Storing Organizational Information – Databases

Chapter 8: Accessing Organizational Information – Data Warehouse

Unit 3

Chapter 9: Enabling the Organization – Decision Making

Chapter 10: Extending the Organization – Supply Chain Management

Chapter 11: Building a Customer-Centric Organization –CRM

Chapter 12: Integrating the Organization from End-to-End – ERP

Unit 4

Chapter 13: Creating Innovative Organizations

Chapter 14: E-Business

Chapter 15: Creating Collaborative Partnerships

Chapter 16: Integrating Wireless Technology in Business

Unit 5

Chapter 17: Building Software to Support an Agile Organization

Chapter 18: Outsourcing in the 21st Century

Chapter 19: Developing a 21st Century Organization

Business Plug-ins

B1: Business Basics

B2: Business Process

B3: Hardware and Software

B4: Enterprise Architactures

B5: Networks and Telecommunications

B6: Information Security

B7: Ethics

B8: Supply Chain Management

B9: Customer Relationship Management

B10: Enterprise Resource Planning

B11: E-Business

B12: Emerging Trends and Technologies

B13: Strategic Outsourcing

B14: Systems Development

B15: Project Management

Technical Plug-ins

T1: Personal Productivity Using IT (Student CD and OLC only)

T2: Basic Skills Using Excel

T3: Problem Solving Using Excel (Student CD and OLC only)

T4: Decision Making Using Excel (Student CD and OLC only)

T5: Designing Database Applications (Student CD and OLC only)

T6: Basic Skills Using Access

T7: Problem Solving Using Access (Student CD and OLC only)

T8: Creating Forms and Reports Using Access (Student CD and OLC only)

T9: Designing Web Pages (Student CD and OLC only)

T10: Basic Skills Using FrontPage (Student CD and OLC only)

Product Details

Management Information Systems
Phillips, Amy
Haag, Stephen
Baltzan, Paige
Database applications
Edition Number:
Publication Date:
November 2006
Grade Level:
College/higher education:
10.86x8.68x1.18 in. 3.64 lbs.

Related Subjects

Computers and Internet » Artificial Intelligence » General

Business Driven Technology with CD (Audio)
0 stars - 0 reviews
$ In Stock
Product details pages Irwin/McGraw-Hill - English 9780073323060 Reviews:
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