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Social Psychology (10TH 10 - Old Edition)


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Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Reflecting your students and their world. How many of the students in your Social Psychology course are Psychology majors? Business? Sociology? Education? In the 10th edition of Social Psychology, David Myers once again weaves an inviting and compelling narrative that speaks to ALL of your students regardless of background or intended major. Through examples and applications as well as marginal quotations from across the breadth of the liberal arts and sciences, Myers draws students into the field of social psychology.

At the same time, Myers is also in tune with the ever-changing state of social psychology research. Boasting over 650 new citations in the 10th edition, Social Psychology is as current as it is captivating. Research Close-Up and Inside Story features throughout the book provide deeper exposure to key research and researchers. Marginal quotations, examples and applications throughout each chapter, and the concluding "Applying Social Psychology" chapters all ensure that regardless of your students' interests and future plans, Social Psychology will engage them. This 10th edition also features the contributions of Jean Twenge, author of Generation Me and The Narcissism Epidemic, further bolstering the direct connection to today's students.

Book News Annotation:

Myers (Hope College, Michigan) hit one out of the park with this text, which was first published in 1983, and is now in its 10th edition. Although only a few years have elapsed since the ninth edition (2008), photos of Obama as president and other updates keep the material fresh. Format and text are lively and engaging, arranged in four sections on social thinking, social influence, social relations, and applications. Within these broad areas, the presentation is shaped in chapters that ask and answer such questions as "How well do our attitudes predict our behavior?" and "How are gender similarities and differences explained?" Enhancing the text are plenty of boxed features and an abundance of illustrations including well-chosen cartoons and enough--but not too many--photos of people doing what people do (usually with smiles). Annotation ©2011 Book News, Inc., Portland, OR (

About the Author

David Myers is the John Dirk Werkman Professor of Psychology at Hope College where he has taught for the past 30 years. David Myers' love of teaching psychology has been rewarded by students on many occasions with numerous “Outstanding Professor” awards. An award-winning researcher, Dr. Myers received the Gordon Allport Prize from Division 9 of the American Psychological Association for his work on group polarization. His scientific articles have appeared in more than two dozen journals, including Science, American Scientist, Psychological Bulletin, and Psychological Science. He has served his discipline as consulting editor to the Journal of Experimental Social Psychology and the Journal of Personality and Social Psychology.

Table of Contents


CHAPTER 1: Introducing Social Psychology

What is social psychology?

Social psychologys big ideas

Social psychology and human values

I knew it all along: Is social psychology simply common sense?

Research methods: How we do social psychology

Postscript: Why I wrote this book


CHAPTER 2: The Self in a Social World

Spotlights and Illusions

Self-concept: Who am I?


Perceived self-control

Self-serving bias


Postscript: Twin truthsThe perils of pride, the powers of positive thinking

CHAPTER 3: Social Beliefs and Judgments

Perceiving our social worlds

Judging our social world

Explaining our social world

Expectations of our social world


Postscript: Reflecting on illusory thinking

CHAPTER 4: Behavior and Attitudes

How well do our attitudes predict our behavior?

When does our behavior affect our attitudes?

Why does our behavior affect our attitudes?

Postscript: Changing ourselves through action


CHAPTER 5: Genes, Culture, and Gender

How are we influenced by human nature and cultural diversity?

How are gender similarities and differences explained?

Evolution and gender: Doing what comes naturally?

Culture and gender: Doing as the culture says?

What can we conclude about genes, culture, and gender?

Postscript: Should we view ourselves as products or architects of our social worlds?

CHAPTER 6: Conformity and Obedience

What is conformity?

What are the classic conformity and obedience studies?

What predicts conformity?

Why conform?

Who conforms?

Do we ever want to be different?

Postscript: On being an individual within community

CHAPTER 7: Persuasion

What paths lead to persuasion?

What are the elements of persuasion?

Extreme persuasion: How do cults indoctrinate?

How can persuasion be resisted?

Postscript: Being open but not naïve

CHAPTER 8: Group Influence

What is a group?

Social facilitation: How are we affected by the presence of others?

Social loafing: Do individuals exert less effort in a group?

Deindividuation: When do people lose their sense of self in groups?

Group polarization: Do groups intensify our opinions?

Groupthink: Do groups hinder or assist good decisions?

The influence of the minority: How do individuals influence the group?

Postscript: Are groups bad for us?


CHAPTER 9: Prejudice: Disliking others

What is the nature and power of prejudice?

What are the social sources of prejudice?

What are the motivational sources of prejudice?

What are the cognitive sources of prejudice?

What are the consequences of prejudice?

Postscript: Can we reduce prejudice?

CHAPTER 10: Aggression: Hurting Others

What is aggression?

What are some theories of aggression?

What are some influences on aggression?

How can aggression be reduced?

Postscript: Reforming a violent culture

CHAPTER 11: Attraction and Intimacy: Liking and Loving Others

What leads to friendship and attraction?

What is love?

What enables close relationships?

How do relationships end?

Postscript: Making love

CHAPTER 12: Helping

Why do we help?

When will we help?

Who will help?

How can we increase helping?

Postscript: Taking social psychology into life

CHAPTER 13: Conflict and Peacemaking

What creates conflict?

How can peace be achieved?

Postscript: The conflict between individual and communal rights


CHAPTER 14: Social Psychology in the Clinic

What influences the accuracy of clinical judgments?

What cognitive processes accompany behavior problems?

What are some social-psychological approaches to treatment?

How do social relationships support health and well-being?

Postscript: Enhancing happiness

CHAPTER 15: Social Psychology in Court

How reliable is eyewitness testimony?

What other factors influence juror judgments?

What influences the individual juror?

How do group influences affect juries?

Postscript: Thinking smart with psychological science

CHAPTER 16: Social Psychology and the Sustainable Future

An environmental call to action

Enabling sustainable living

The social psychology of materialism and wealth

Postscript: How does one live responsibly in the modern world?


Product Details

Myers, David
McGraw-Hill Humanities/Social Sciences/Langua
Myers David
Social Psychology
Psychology : General
Publication Date:
November 2009
Grade Level:
College/higher education:
11.25x8.55x1.30 in. 3.92 lbs.

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