Wintersalen Sale

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to
for a chance to win.
Privacy Policy

Tour our stores

    Recently Viewed clear list

    On the Table | November 9, 2014

    Tracey T.: IMG New Cookbooks for October and November: Potluck Time!

    October/November is a favorite time in our offices. These are the months when scads of cookbooks are released, a deluge of cookbooks, a tornado of... Continue »

Qualifying orders ship free.
List price: $230.95
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
9 Partner Warehouse Business- Marketing

Basic Marketing (17TH 09 - Old Edition)

by and and

Basic Marketing (17TH 09 - Old Edition) Cover


Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.

Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketings best practices and ideas.

Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Table of Contents

Marketings Value to Consumers, Firms, and Society 2. Marketing Strategy Planning 3. Evaluating Opportunities in the Changing Marketing Environment 4. Focusing Marketing Strategy with Segmentation and Positioning 5. Demographic Dimensions of Global Consumer Markets 6. Final Consumers and Their Buying Behavior 7. Business and Organizational Customers and Their Buying Behavior 8. Improving Decisions with Marketing Information 9. Elements of Product Planning for Goods and Services 10. Product Management and New-Product Development 11. Place and Development of Channel Systems 12. Distribution Customer Service and Logistics 13. Retailers, Wholesalers, and Their Strategy Planning 14. PromotionIntroduction to Integrated Marketing Communications 15. Personal Selling and Customer Service 16. Advertising and Sales Promotion 17. Pricing Objectives and Policies 18. Price Setting in the Business World 19. Implementing and Controlling Marketing Plans: Evolution and Revolution 20. Managing Marketings Link with Other Functional Areas 21. Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Appendices: A. Economics Fundamentals B. Marketing Arithmetic C. Career Planning in Marketing

Product Details

Perreault And Cannon / Mccarthy
Perreault, William D.
McCarthy, E. Jerome
Cannon Joseph
Cannon, Joseph P.
Perreault, Jr., William
Perreault, Jr., William D.
Marketing - General
Marketing -- Management.
Publication Date:
October 2008
Grade Level:
College/higher education:
10.90x8.40x1.30 in. 4.25 lbs.

Other books you might like

  1. Managerial Accounting Used Hardcover $35.00
  2. Business Law: Text and Summarized... Used Hardcover $50.00
  3. Principles of Modern Chemistry (6TH... Used Hardcover $204.00
  4. Organic chemistry Used Hardcover $10.50
  5. Biochemistry (6TH 07 - Old Edition) Used Hardcover $154.00

Related Subjects

Business » Marketing
Textbooks » General

Basic Marketing (17TH 09 - Old Edition) Used Hardcover
0 stars - 0 reviews
$153.00 In Stock
Product details 757 pages Irwin/McGraw-Hill - English 9780073381053 Reviews:
  • back to top


Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at