Master your Minecraft
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    Original Essays | November 7, 2014

    Karelia Stetz-Waters: IMG The Hot Sex Tip Cosmo Won't Tell You



    Cosmopolitan Magazine recently released an article titled "28 Mind-Blowing Lesbian Sex Positions." Where was this vital information when I was a... Continue »

    spacer
Qualifying orders ship free.
$135.00
List price: $203.15
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
25 Partner Warehouse Business- Advertising

Contemporary Advertising (11TH 08 - Old Edition)

by

Contemporary Advertising (11TH 08 - Old Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the authors ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Product Details

ISBN:
9780073529912
Author:
Arens, William F.
Publisher:
Academic Internet Publishers
Author:
Weigold, Michael F.
Author:
Cram101 Textbook Reviews
Author:
Arens, Christian
Author:
Arens, William F.
Author:
Cram101 Textbook Reviews, Textbook Revie
Subject:
Advertising & Promotion
Subject:
Advertising
Subject:
General
Subject:
Education-General
Copyright:
Edition Number:
11
Publication Date:
March 2007
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
712
Dimensions:
10.99x8.68x1.17 in. 3.97 lbs.

Other books you might like

  1. Introduction To Intercultural... Used Trade Paper $47.00

Related Subjects


Business » Advertising
Business » Communication
Business » General
Health and Self-Help » Health and Medicine » Anatomy and Physiology
Textbooks » General

Contemporary Advertising (11TH 08 - Old Edition) Used Hardcover
0 stars - 0 reviews
$135.00 In Stock
Product details 712 pages Irwin/McGraw-Hill - English 9780073529912 Reviews:
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.