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25 Partner Warehouse Business- Advertising

Contemporary Advertising (11TH 08 - Old Edition)

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Contemporary Advertising (11TH 08 - Old Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the authors ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Product Details

ISBN:
9780073529912
Author:
Arens, William F.
Publisher:
Academic Internet Publishers
Author:
Cram101 Textbook Reviews, Textbook Revie
Author:
Weigold, Michael F.
Author:
Cram101 Textbook Reviews
Author:
Arens, Christian
Author:
Arens, William F.
Subject:
Advertising & Promotion
Subject:
Advertising
Subject:
General
Subject:
Education-General
Copyright:
Edition Number:
11
Publication Date:
March 2007
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
712
Dimensions:
10.99x8.68x1.17 in. 3.97 lbs.

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Business » Advertising
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Contemporary Advertising (11TH 08 - Old Edition) Used Hardcover
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