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Technology Strategiesby Peter D. Nyheim
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
Cutting edge in perspective, this is the first book to view Hospitality Information Systems as a source for business growth as opposed to a cost center. Exceptionally practical in approach, it explores current industry uses, and features case studies, industry interviews, and an interactive CD-ROM with current applications. Readers learn how to develop new business strategies and tools, including database marketing, redefining the product mix, and working within the new developmental structure of service sector organizations. Computing Essentials. Networking, Internet and Telecommunications. Applications in E-Commerce in Hospitality. RMS, POS, Catering Management, Convention Management. PMS and Back Office. CRS/QIS. Databases, CRM, Marketing. Strategic Hospitality Technology Investment. Electronic Media and Public Relations and Corporate Identity. Hospitality Technology as a Career. Advances in Hospitality Information Systems. For anyone working in the Hospitality industry.
Through corporate involvement and detailed presentation, Technology Strategies for the Hospitality Industry is a partnership book between industry and academia, which provides the reader with a current and thorough text on the hospitality industry's technical side, in an easy-to-follow format. Core Concepts and Industry Specifics
This eleven-chapter text is divided into two parts. Part one provides the future manager with a rock-solid foundation of technical themes from hardware and software, to networks and security. Part two details departmental-specific applications such as restaurant management systems and global distribution systems, as well as strategies for business intelligence and system procurement decisions.
About the Author
Peter D. Nyheim is an instructor of technology in Drexel University's Department of Hospitality Management.
Francis M. McFadden is an associate professor in Drexel University's Department of Hospitality Management.
Daniel J. Connolly is an assistant professor in Hotel, Restaurant, and Tourism Management, and Information Technology and Electronic Commerce at the University of Denver.
Table of Contents
1. Why Information Technology?
2. Using Hospitality Information Technology for Competitive Advantage.
3. Computing Essentials.
4. Networks and Security.
II. HOSPITALITY INFORMATION SYSTEMS APPLICATIONS AND STRATEGY.
5. E-Business and E-Commerce Systems.
6. Restaurant Management Systems and Associated Technologies.
7. PMS and Interfaces.
9. Databases and Managerial Support Systems.
10. The Power of Information.
11. Strategic Hospitality Technology Investment.
Industry Reference Web Pages.
Appendices (HITIS, Yield Management/CRM, RFP)
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