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Managing Technology and Innovation for Competitive Advantage (01 Edition)by V. K. Narayanan
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation--are followed throughout. Technology Environment; Processes Of Technology Change: Innovation And Diffusion; Technology And Competition; Process Innovation, Value Chains And Organization; Technology Intelligence; Technology Strategy: Collaborative Mode; Appropriation Of Technology; Deployment In New Products; Deployment Of Technology In The Value Chain; Organizing For Innovation; Intellectual Property Strategy; Project Valuation And Financing. For Chief Technology Officers; Directors of Technology, R&D, Product Development, Operations; Chief Information Officers.
Emphasizes three environmental trends - globalization, time compression and technology integration - throughout. *A focus on the general manager: Emphasis on the big picture rather than the details of any specific approach. *The importance of organizational learning: Through scanning, by doing, reflecting, and analyzing, a critical process in the management of technology.
Table of Contents
I. THEORETICAL FOUNDATIONS.
2. Technological Environment.
3. Process of Technology Change: Innovation.
4. Process of Technology Change: Diffusion.
5. Technology and Competition.
6. Process Innovation, Value Chains, and Organization.
II. TECHNOLOGY STRATEGY: BASICS.
7. Technology Intelligence.
8. Technology Strategy: Overview.
9. Technology Strategy: Collaborative Mode.
III. DOMAINS OF TECHNOLOGY STRATEGY.
10. Appropriation of Technology.
11. Deployment in New Products.
12. Deployment of Technology in the Value Chain.
IV. ROLE OF GENERAL MANAGEMENT.
13. Organizing for Innovation.
14. Intellectual Property Strategy.
15. Project Valuation and Financing.
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