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Gaining and Sustaining Competitive Advantage

Gaining and Sustaining Competitive Advantage Cover

 

Synopses & Reviews

Publisher Comments:

This book is designed to show readers how to put theory into practice. A full range of the most recent work in strategic management and related disciplines provides readers with recent research from the Strategic Management Journal, the Academy of Management Review, the Academy of Management Journal, the Academy of Management Executive, and the Rand Journal of Economics. Updated discussion on international strategies equips readers with discussion of the challenges that are unique to pursuing corporate strategies in an international context. For professionals in the fields of strategic planning, marketing research or consulting.

Table of Contents

PART I            The Logic of Strategic Analysis

Chapter 1         Introduction: What is Strategy?

Chapter 2         Firm Performance and Competitive Advantage

Chapter 3         Evaluating Environmental Threats

Chapter 4         Evaluating Environmental Opportunities

PART II           Business Strategies

Chapter 5         Evaluating Firm Strengths and Weaknesses: The Resource-based View

Chapter 6         Cost Leadership

Chapter 7         Product Differentiation

Chapter 8         Flexibility: Real Options Analysis Under Risk and Uncertainty

Chapter 9         Tacit Collusion: Cooperation to Reduce Competition

PART III          Corporate Strategies

Chapter 10       Vertical Integration Strategies

Chapter 11       Diversification Strategies

Chapter 12       Implementing Corporate Diversification

Chapter 13       Cooperative Strategies: Strategic Alliances

Chapter 14       Merger and Acquisition Strategies

Chapter 15       International Strategies

Product Details

ISBN:
9780130307941
Author:
Barney, Jay B.
Publisher:
Academic Internet Publishers
Compiled:
Cram 101
Author:
Barney
Author:
Barney, Jay
Author:
Cram101 Textbook Reviews, Textbook Revie
Author:
Cram 101
Author:
Cram101 Textbook Reviews
Location:
Upper Saddle River, NJ
Subject:
Leadership
Subject:
Marketing - General
Subject:
Industrial Management
Subject:
Entrepreneurship
Subject:
Strategic planning
Subject:
Competition
Subject:
Book Notes
Subject:
Systems & Planning
Copyright:
Edition Number:
2
Edition Description:
Trade paper
Series:
Cram101 Textbook Outlines
Series Volume:
199
Publication Date:
October 2006
Binding:
Hardcover
Grade Level:
College/higher education:
Language:
English
Illustrations:
Yes
Pages:
592
Dimensions:
11.00x8.25x.69 in. 1.63 lbs.

Related Subjects

Business » Management

Gaining and Sustaining Competitive Advantage
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Product details 592 pages Prentice Hall - English 9780130307941 Reviews:
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