Summer Reading Sale
 
 

Recently Viewed clear list


Original Essays | July 24, 2014

Jessica Valenti: IMG Full Frontal Feminism Revisited



It is arguably the worst and best time to be a feminist. In the years since I first wrote Full Frontal Feminism, we've seen a huge cultural shift in... Continue »
  1. $11.90 Sale Trade Paper add to wish list

spacer
Qualifying orders ship free.
$105.00
List price: $130.50
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
13 Partner Warehouse Business- Management

Hospitality Management Strategies (04 Edition)

by

Hospitality Management Strategies (04 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

This comprehensive up-to-date guide to current managerial strategies in the hospitality industry provides an applied, in-depth understanding of how the industry develops, grows, and operates. This book provides readers with a global perspective, written by an educator with over 30 years management experience in the hospitality industry. Covering all the management strategy disciplines such as business development, finance, human resources, and marketing—this book features an ¿applied/real world¿ focus on current trends which have substantial impact on management strategies. Real life hospitality industry case examples, management strategy tools, extensive glossary, great personal insights, and leadership examples are just some of the pedagogical aids helpful to readers. Topics discuss managerial strategies and concepts in six parts: A: understanding strategy, forces, selection and positioning; B: delineation of the growth strategies of development, financial options, and brand strategy; C: focuses on the offensive (revenue development) strategies of marketing, sales, and customer retention; D: provides a look at the functional managerial strategies of human resources, technology and purchasing; E: presents the defensive (business preservation) strategies of risk management, crisis management and communications; F: focuses on the implementation strategies of strategic planning, organizational and operational concepts and leadership. Appropriate for most key managers in hospitality related business, such as finance, human resource, operations, marketing, operations and general management, directors, VPs, and Chief Officers.

Synopsis:

A guide to current managerial strategies in the hospitality industry, this text provides an applied, in-depth understanding of how the industry develops, grows, and operates. It covers all the management strategy disciplines and features real life hospitality industry case examples.

Synopsis:

An indispensable guide to understanding successful management

strategies in the hospitality industry!

Dr. Nykiel brings 30 years of hospitality industry experience that provides an understanding of managerial strategies and how they are successfully applied in the hospitality industry. This author provides an easy-to-read and extremely practical text. Students and experienced managers alike will find within this textbook a wealth of knowledge, which provides a strong foundation for managerial strategies and decision-making support. Features

  • Covers all management strategy disciplines such as brand strategy, business development, finance, human resources, leadership, marketing, technology, and more
  • Multiple case examples for each management discipline delineated Management strategy tools and applications
  • Leadership examples and techniques
  • Numerous easy-to-scan strategy exhibits
  • Ethics and technology implication highlights in each chapter
  • Extensive glossary and discussion questions
  • Real-life examples and personal insights based on the author's own experiences

Synopsis:

An indispensable guide to understanding successful management

strategies in the hospitality industry!

Dr. Nykiel brings 30 years of hospitality industry experience that provides an understanding of managerial strategies and how they are successfully applied in the hospitality industry. This author provides an easy-to-read and extremely practical text. Students and experienced managers alike will find within this textbook a wealth of knowledge, which provides a strong foundation for managerial strategies and decision-making support. Features

  • Covers all management strategy disciplines such as brand strategy, business development, finance, human resources, leadership, marketing, technology, and more
  • Multiple case examples for each management discipline delineated Management strategy tools and applications
  • Leadership examples and techniques
  • Numerous easy-to-scan strategy exhibits
  • Ethics and technology implication highlights in each chapter
  • Extensive glossary and discussion questions
  • Real-life examples and personal insights based on the author's own experiences

Table of Contents

A. UNDERSTANDING STRATEGY, FORCES, SELECTION AND POSITIONING.
 1. Hospitality Management Strategies In Perspective.

 2. External and Internal Driving Forces.

 3. Strategy Selection and Positioning.

B. THE GROWTH STRATEGIES OF DEVELOPMENT, FINANCIAL OPTIONS, AND BRAND STRATEGY.

 4. Business Development Strategies.

 5. Financial Strategy Options.

 6. Brand Strategy and Management.

C. THE REVENUE DEVELOPMENT STRATEGIES OF MARKETING, SALES, AND CUSTOMER RETENTION.

 7. Marketing Strategies.

 8. Sales Strategies.

 9. Customer Service and Quality Strategies.

D. THE FUNCTIONAL MANAGERIAL STRATEGIES OF HUMAN RESOURCES, TECHNOLOGY AND PURCHASING.

10. Human Resource Management Strategies.

11. Technology Applications and Management.

12. Purchasing Concepts.

E. THE DEFENSIVE (BUSINESS PRESERVATION) STRATEGIES OF RISK MANAGEMENT, CRISIS MANAGEMENT AND COMMUNICATIONS.

13. Risk Management.

14. Crisis Management.

15. Communications.

F. THE IMPLEMENTATION STRATEGIES OF STRATEGIC PLANNING, ORGANIZATIONAL AND OPERATIONAL CONCEPTS, AND LEADERSHIP.

16. The Strategic Planning Process.

17. Organizational and Operational Concepts.

18. Leadership Profiles.

Glossary.

Notes.

Bibliography.

Index.

Product Details

ISBN:
9780130618764
Author:
NYKIEL
Publisher:
Prentice Hall
Author:
Nykiel, Ronald A.
Author:
Ronald A. Nykiel Ph.D., CHA, CHE
Author:
Nykiel, Ronald A., Ph.D., CHA, CHE
Location:
Upper Saddle River, NJ
Subject:
Hospitality industry
Subject:
Industries - Hospitality, Travel & Tourism
Subject:
Hospitality, Travel & Tourism
Subject:
Business Writing
Copyright:
Edition Description:
Trade paper
Series Volume:
2003s-48
Publication Date:
May 2004
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
496
Dimensions:
8.9 x 7 x 1.2 in 771 gr

Other books you might like

  1. Hospitality Management Case Manual:... Used Trade Paper $43.00
  2. Progress in Tourism, Recreation &... New Hardcover $335.25
  3. Hospitality Cost Control: A... Used Trade Paper $16.95

Related Subjects

Business » General
Business » Management
Business » Writing
Engineering » Civil Engineering » General

Hospitality Management Strategies (04 Edition) Used Hardcover
0 stars - 0 reviews
$105.00 In Stock
Product details 496 pages Prentice Hall - English 9780130618764 Reviews:
"Synopsis" by , A guide to current managerial strategies in the hospitality industry, this text provides an applied, in-depth understanding of how the industry develops, grows, and operates. It covers all the management strategy disciplines and features real life hospitality industry case examples.
"Synopsis" by ,
An indispensable guide to understanding successful management

strategies in the hospitality industry!

Dr. Nykiel brings 30 years of hospitality industry experience that provides an understanding of managerial strategies and how they are successfully applied in the hospitality industry. This author provides an easy-to-read and extremely practical text. Students and experienced managers alike will find within this textbook a wealth of knowledge, which provides a strong foundation for managerial strategies and decision-making support. Features

  • Covers all management strategy disciplines such as brand strategy, business development, finance, human resources, leadership, marketing, technology, and more
  • Multiple case examples for each management discipline delineated Management strategy tools and applications
  • Leadership examples and techniques
  • Numerous easy-to-scan strategy exhibits
  • Ethics and technology implication highlights in each chapter
  • Extensive glossary and discussion questions
  • Real-life examples and personal insights based on the author's own experiences

"Synopsis" by ,
An indispensable guide to understanding successful management

strategies in the hospitality industry!

Dr. Nykiel brings 30 years of hospitality industry experience that provides an understanding of managerial strategies and how they are successfully applied in the hospitality industry. This author provides an easy-to-read and extremely practical text. Students and experienced managers alike will find within this textbook a wealth of knowledge, which provides a strong foundation for managerial strategies and decision-making support. Features

  • Covers all management strategy disciplines such as brand strategy, business development, finance, human resources, leadership, marketing, technology, and more
  • Multiple case examples for each management discipline delineated Management strategy tools and applications
  • Leadership examples and techniques
  • Numerous easy-to-scan strategy exhibits
  • Ethics and technology implication highlights in each chapter
  • Extensive glossary and discussion questions
  • Real-life examples and personal insights based on the author's own experiences

spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.