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 $36.00 List price:
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Guide To Managerial Communication (7TH 06 - Old Edition)by Mary Munter
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
Publisher Comments:Clear, concise and practical guide to managerial communication for today's professional. ""Short, professional, and readable...indispensable for successful communication in today's business environment." "Journal of Business and Technical Communication "Listed as one of the five business "books you shouldn't miss." "Wall Street Journal This newly revised seventh edition is more practical and useful for today's professional than ever before. We have expanded the coverage in the following areas: * Techniques for audience persuasion * Electronic channels for communication & email guidelines * Strategies for cross-cultural communication * Writing in teams * "High skim value" for writing * Jargon and style * Designing and using PowerPoint * Relaxation techniques for public speakers
Synopsis: Tailored to the needs of professionals, Guide to Managerial Communication is a brief, practical text for effective written and oral communication in a managerial, business, government, or professional context. The Eighth Edition adds contemporary content throughout. KEY TOPICS: Communication Strategy; Writing: Composing Efficiently; Writing: Macro Issues; Speaking: Verbal Structure; Speaking: Visual Aids; Speaking: Nonverbal Skills; Inclusive Language; Grammar and Usage; Punctuation. A practical reference for all professionals who need to increase their written or verbal communication skills.
Table of ContentsINTRODUCTION
I. COMMUNICATION STRATEGY Communicator Strategy Audience Strategy Message Strategy Channel Choice Strategy Culture Strategy Strategy Checklist Guide to the Guide
II. WRITING: COMPOSING EFFICIENTLY General Composing Techniques Special Composing Techniques
III. WRITING: MACRO ISSUES Document Design for “High Skim Value” Signposts to Show Connection Effective Paragraphs or Sections
IV. WRITING: MICRO ISSUES Editing for Brevity Choosing a Style Writing Checklists
V. SPEAKING: VERBAL STRUCTURE Tell/Sell Presentations Questions and Answers Consult/Join Meetings Other Speaking Situations
VI. SPEAKING: VISUAL AIDS Designing the Presentation as a Whole Designing Each Individual Slide Choosing Visual Aid Equipment Practicing with Visual Aids
VII. SPEAKING: NONVERBAL SKILLS Nonverbal Delivery Skills Nonverbal Listening Skills Speaking Checklists
APPENDICES Appendix A: Inclusive Language Appendix B: Grammar and Usage Appendix C: Punctuation
BIBLIOGRAPHY INDEX
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