Signed Edition Sweepstakes
 
 

Recently Viewed clear list


Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel



There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »

spacer

This item may be
out of stock.

Click on the button below to search for this title in other formats.


Check for Availability
Add to Wishlist

Market-Based Management

Market-Based Management Cover

 

Synopses & Reviews

Publisher Comments:

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.

Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.

For anyone interested in strategic marketing.

Table of Contents

Chapter 1:  Customer Focus and Managing Customer Loyalty

 

Chapter 2:  Marketing Performance and Marketing Profitability

 

Chapter 3:  Market Potential, Market Demand, and Market Share

 

Chapter 4:  The Customer Experience and Value Creation

 

Chapter 5:  Market Segmentation and Segmentation Strategies

 

Chapter 6:  Competitor Analysis and Sources of Advantage

 

Chapter 7:  Product Positioning, Branding, and Product Line Strategies

 

Chapter 8:   Value-Based Pricing and Pricing Strategies

 

Chapter 9:  Marketing Channels and Channel Mapping

 

Chapter 10:  Marketing Communications and Customer Response

 

Chapter 11:  Portfolio Analysis and Strategic Market Planning

 

Chapter 12:  Offensive Strategies

 

Chapter 13:  Defensive Strategies

 

Chapter 14:  Building a Marketing Plan

 

Chapter 15:  Performance Metrics and Strategy Implementation

 

Chapter 16:  Market-Based Management and Financial Performance

Product Details

ISBN:
9780131469563
Publisher:
Prentice Hall
Subject:
Marketing - General
Author:
Best, Roger J.
Author:
Best, Roger
Copyright:
Edition Number:
4
Edition Description:
Trade paper
Publication Date:
November 2004
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
544
Dimensions:
9.1 x 7 x 0.81 in 755 gr

Related Subjects

Business » Marketing
Science and Mathematics » Biology » General

Market-Based Management
0 stars - 0 reviews
$ In Stock
Product details 544 pages Prentice Hall - English 9780131469563 Reviews:
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.