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Market-Based Management

Market-Based Management Cover


Synopses & Reviews

Publisher Comments:

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.

Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.

For anyone interested in strategic marketing.

Table of Contents

Chapter 1:  Customer Focus and Managing Customer Loyalty


Chapter 2:  Marketing Performance and Marketing Profitability


Chapter 3:  Market Potential, Market Demand, and Market Share


Chapter 4:  The Customer Experience and Value Creation


Chapter 5:  Market Segmentation and Segmentation Strategies


Chapter 6:  Competitor Analysis and Sources of Advantage


Chapter 7:  Product Positioning, Branding, and Product Line Strategies


Chapter 8:   Value-Based Pricing and Pricing Strategies


Chapter 9:  Marketing Channels and Channel Mapping


Chapter 10:  Marketing Communications and Customer Response


Chapter 11:  Portfolio Analysis and Strategic Market Planning


Chapter 12:  Offensive Strategies


Chapter 13:  Defensive Strategies


Chapter 14:  Building a Marketing Plan


Chapter 15:  Performance Metrics and Strategy Implementation


Chapter 16:  Market-Based Management and Financial Performance

Product Details

Prentice Hall
Marketing - General
Best, Roger J.
Best, Roger
Edition Number:
Edition Description:
Trade paper
Publication Date:
November 2004
Grade Level:
College/higher education:
9.1 x 7 x 0.81 in 755 gr

Related Subjects

Business » Marketing
Science and Mathematics » Biology » General

Market-Based Management
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Product details 544 pages Prentice Hall - English 9780131469563 Reviews:
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