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Marketing: Real People, Real Choices -study Guide (6TH 09 Edition)

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Marketing: Real People, Real Choices -study Guide (6TH 09 Edition) Cover

 

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Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Product Details

ISBN:
9780136053927
Subtitle:
Real People, Real Choices
Author:
Solomon, Michael R.
Author:
Stuart, Elnora
Author:
Marshall, Greg W.
Author:
Marshall, Greg
Author:
Stuart, Elnora W.
Publisher:
Prentice Hall
Subject:
Marketing - General
Subject:
Business;Marketing
Copyright:
Edition Description:
Trade paper
Series:
MyMarketingLab Series
Publication Date:
January 2009
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Pages:
240
Dimensions:
10.70x8.40x.50 in. 1.10 lbs.

Related Subjects

Business » Marketing

Marketing: Real People, Real Choices -study Guide (6TH 09 Edition) Used Trade Paper
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$39.00 In Stock
Product details 240 pages Prentice Hall - English 9780136053927 Reviews:
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