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Introduction to Electronic Commerce (Pearson Custom Business Resources)

by

Introduction to Electronic Commerce (Pearson Custom Business Resources) Cover

 

Synopses & Reviews

Publisher Comments:

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view.

Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Online Consumer Behavior, Market Research, and Advertisement; B2B E-Commerce; Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce; The Web 2.0 Environment and Social Networks; Mobile Computing and Commerce; E-Commerce Security and Fraud Protection; Electronic Payment Systems, Order Fulfillment, and Other Services; EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues     

Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

Synopsis:

Explore the essential concepts of electronic commerce.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.

The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

Table of Contents

Part 1: Introduction to E-Commerce and E-Marketplaces    

Chapter 1. Overview of Electronic Commerce    

Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce    

Part 2: Internet Consumer Retailing    

Chapter 3. Retailing in Electronic Commerce: Products and Services    

Chapter 4. Online Consumer Behavior, Market Research, and Advertisement    

Part 3: Business-to-Business E-Commerce    

Chapter 5. B2B E-Commerce    

Chapter 6.  Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce     

Part 4: Other EC Models and Applications    

Chapter 7. The Web 2.0 Environment and Social Networks    

Chapter 8. Mobile Computing and Commerce     

Part 5: EC Support Services    

Chapter 9. E-Commerce Security and Fraud Protection     

Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services     

Part 6: EC Strategy and Implementation    

Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues     

www.pearsonhighered.com/turban

Online Part 7: Applications and Site Development

Chapter 12. Launching a Successful Online Business and EC Projects

Online Appendices

Appendix A. E-Commerce and Supply Chains

Appendix B. Electronic Customer Relationship Management

Online Tutorial

T1. E-Business Plan

Product Details

ISBN:
9780136109235
Author:
Turban, Efraim
Publisher:
Academic Internet Publishers
Author:
King, David
Author:
Cram101 Textbook Reviews
Author:
Lang, Judy
Subject:
Computers : Electronic Publishing
Subject:
E-Commerce - General
Subject:
Business Writing
Subject:
Education-General
Copyright:
Edition Description:
Trade paper
Publication Date:
20100929
Binding:
TRADE PAPER
Language:
English
Pages:
552
Dimensions:
9.9 x 7.9 x 1 in 835 gr

Related Subjects

Business » General
Business » Management
Business » Writing
Computers and Internet » Internet » General
Computers and Internet » Internet » Web Publishing

Introduction to Electronic Commerce (Pearson Custom Business Resources) New Trade Paper
0 stars - 0 reviews
$159.40 In Stock
Product details 552 pages Prentice Hall - English 9780136109235 Reviews:
"Synopsis" by , Explore the essential concepts of electronic commerce.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.

The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

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