Introduction To Electronic Commerce (3RD 11 Edition)

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view.

Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Online Consumer Behavior, Market Research, and Advertisement; B2B E-Commerce; Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce; The Web 2.0 Environment and Social Networks; Mobile Computing and Commerce; E-Commerce Security and Fraud Protection; Electronic Payment Systems, Order Fulfillment, and Other Services; EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues     

Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

Explore the essential concepts of electronic commerce.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.

The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

Part 1: Introduction to E-Commerce and E-Marketplaces    

Chapter 1. Overview of Electronic Commerce    

Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce    

Part 2: Internet Consumer Retailing    

Chapter 3. Retailing in Electronic Commerce: Products and Services    

Chapter 4. Online Consumer Behavior, Market Research, and Advertisement    

Part 3: Business-to-Business E-Commerce    

Chapter 5. B2B E-Commerce    

Chapter 6.  Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce     

Part 4: Other EC Models and Applications    

Chapter 7. The Web 2.0 Environment and Social Networks    

Chapter 8. Mobile Computing and Commerce     

Part 5: EC Support Services    

Chapter 9. E-Commerce Security and Fraud Protection     

Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services     

Part 6: EC Strategy and Implementation    

Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues     

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Online Part 7: Applications and Site Development

Chapter 12. Launching a Successful Online Business and EC Projects

Online Appendices

Appendix A. E-Commerce and Supply Chains

Appendix B. Electronic Customer Relationship Management

Online Tutorial

T1. E-Business Plan