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Excellence in Business Communication (8TH 08 - Old Edition)

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Excellence in Business Communication (8TH 08 - Old Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

KEY BENEFIT: This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.

KEY TOPICS: Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters).

MARKET: With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.

Synopsis:

Excellence in Business Communication, 9e, delivers an abundance of the most realistic model documents and tools so your students can learn by example.

Achieving Success Through Effective Business Communication; Mastering Team and Interpersonal Skills; Communicating in a World of Diversity; Planning Business Messages; Writing Business Messages; Completing Business Messages; Crafting Messages for Electronic Media; Writing Routine and Positive Business Messages; Writing Negative Messages; Writing Persuasive Messages; Planning Reports and Proposals; Writing Reports and Proposals; Completing Reports and Proposals; Developing Oral Presentations; Building Careers and Writing Résumés; Applying and Interviewing for Employment

With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, emails, memos, and reports.

Synopsis:

KEY BENEFIT This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.

KEY TOPICS Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters).

MARKET With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage, ” this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.

About the Author

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than

two decades, introducing millions of students to the fields of business and business communication.

Their award-winning texts are distinguished by proven pedagogical features,

extensive selections of contemporary case studies, hundreds of real-life examples, engaging

writing, thorough research, and a unique integration of print and electronic resources. Each

new edition reflects the authors’ commitment to continuous refinement and improvement,

particularly in terms of modeling the latest practices in business and the use of technology.

Professor Bovée has 22 years of teaching experience at Grossmont College in San

Diego, where he has received teaching honors and was accorded that institution’s C. Allen

Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has

worked with organizations ranging from Fortune 500 multinationals to entrepreneurial

start-ups. He formerly held positions with Pacific Bell and Texaco.

Table of Contents

Part 1: Understanding the Foundations of Business Communication

Chapter 1: Achieving Success Through Effective Business Communication

Chapter 2: Mastering Team and Interpersonal Skills

Chapter 3: Communicating in a World of Diversity

Part 2: Applying the Three-Step Writing Process

Chapter 4: Planning Business Messages

Chapter 5: Writing Business Messages

Chapter 6: Completing Business Messages

Part 3: Crafting Brief Messages

Chapter 7: Crafting Messages for Electronic Media

Chapter 8: Writing Routine and Positive Business Messages

Chapter 9: Writing Negative Messages

Chapter 10: Writing Persuasive Messages

Part 4: Preparing Reports and Oral Presentations

Chapter 11: Planning Reports and Proposals

Chapter 12: Writing Reports and Proposals

Chapter 13: Completing Reports and Proposals

Chapter 14: Developing Oral Presentations

Part 5: Writing Employment Messages and Interviewing for Jobs

Chapter 15: Building Careers and Writing Résumés

Chapter 16: Applying and Interviewing for Employment

Appendix A: Format and Layout of Business Documents

Appendix B: Documentation of Report Sources

Appendix C: Correction Symbols

Video Guide

Handbook of Grammar, Mechanics, and Usage

Answer Key

References

Acknowledgments

Brand, Organization, Name, and Website Index

Subject Index

 

Product Details

ISBN:
9780136157502
Author:
Thill, John V.
Publisher:
Prentice Hall
Author:
Bovee, Courtland L.
Author:
Thill, John V.
Subject:
Business Communication - General
Subject:
Business Communication
Subject:
United states
Subject:
Business communication -- United States.
Copyright:
Edition Number:
8
Edition Description:
Trade paper
Series:
MyBCommLab Series
Publication Date:
December 2007
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
672
Dimensions:
8.88 x 6.3 x 0.25 in 52 gr

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Related Subjects

Business » Management

Excellence in Business Communication (8TH 08 - Old Edition) Used Trade Paper
0 stars - 0 reviews
$91.00 In Stock
Product details 672 pages Prentice Hall - English 9780136157502 Reviews:
"Synopsis" by , Excellence in Business Communication, 9e, delivers an abundance of the most realistic model documents and tools so your students can learn by example.

Achieving Success Through Effective Business Communication; Mastering Team and Interpersonal Skills; Communicating in a World of Diversity; Planning Business Messages; Writing Business Messages; Completing Business Messages; Crafting Messages for Electronic Media; Writing Routine and Positive Business Messages; Writing Negative Messages; Writing Persuasive Messages; Planning Reports and Proposals; Writing Reports and Proposals; Completing Reports and Proposals; Developing Oral Presentations; Building Careers and Writing Résumés; Applying and Interviewing for Employment

With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, emails, memos, and reports.

"Synopsis" by ,

KEY BENEFIT This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.

KEY TOPICS Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters).

MARKET With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage, ” this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.

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