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Do You Matter?: How Great Design Will Make People Love Your Company

by

Do You Matter?: How Great Design Will Make People Love Your Company Cover

 

Synopses & Reviews

Publisher Comments:

“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.”

John Sculley  former CEO, Pepsi and Apple

 

“Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.”

Bill Burnett  Executive Director, Design Program, Stanford University

 

“Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.”

Ray Riley  Design GM, Entertainment and Devices, Microsoft

 

“This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” 

Noah Kerner  CEO, Noise and coauthor, Chasing Cool

 

More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

Synopsis:

More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, companies can create products, services, and experiences that truly matter to their customers' lives. The secret: building a truly design-driven business, in which design is central to everything a business does. "Do You Matter?" shows companies how to do precisely that.

About the Author

Robert Brunner leads Ammunition LLC, a leading product design and strategy consultancy specializing in creating design ideas that work as objects and also meet market objectives. Formerly a Pentagram Partner, he served as lead industrial designer for Apple. Stewart Emery, a father of the Human Potential Movement, has coached over 12,000 people in the last three decades. In 20 years leading Belvedere Consultants, he has served clients ranging from Cadence Design Systems to KQED, and asked the questions that led MasterCard to its legendary "Priceless" campaign. He recently co-authored Success Built to Last.

Table of Contents

Chapter 1: Design Matters 2

Chapter 2: Do You Matter? 18

Chapter 3: How To Matter 36

Chapter 4: Being Design Driven 66

Chapter 5: Your Brand is Not Your Logo 100

Chapter 6: Products as Portals 126

Chapter 7: Your Products and Services Are Talking to People 157

Chapter 8: Being a Design Driven Culture 180

Chapter 9: Go Forth and Matter 205

 

Endnotes 212

 

Index 216

Product Details

ISBN:
9780137142446
Subtitle:
How Great Design Will Make People Love Your Company
Author:
Brunner, Robert
With:
Hall, Russ
Author:
Emery, Stewart
Author:
Hall, Russ
Publisher:
FT Press
Subject:
New products
Subject:
Design, industrial
Subject:
General
Subject:
Industrial Design - General
Subject:
Advertising & Promotion
Subject:
General Business & Economics
Subject:
Branding (Marketing)
Copyright:
Publication Date:
August 2008
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
256
Dimensions:
8.80x5.60x1.00 in. 1.30 lbs.

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Related Subjects

Business » Advertising
Business » Marketing

Do You Matter?: How Great Design Will Make People Love Your Company Used Hardcover
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Product details 256 pages Financial Times/Prentice Hall - English 9780137142446 Reviews:
"Synopsis" by , More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, companies can create products, services, and experiences that truly matter to their customers' lives. The secret: building a truly design-driven business, in which design is central to everything a business does. "Do You Matter?" shows companies how to do precisely that.
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