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E-commerce: Business, Tech., Society: 2012 (8TH 12 - Old Edition)

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E-commerce: Business, Tech., Society: 2012 (8TH 12 - Old Edition) Cover

 

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Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Table of Contents

Part 1: Introduction to E-Commerce

Chapter 1: The Revolution is Just Beginning

Chapter 2: E-Commerce Business Models and Concepts

Part 2: Technology Infrastructure for E-commerce

Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

Chapter 5: E-Commerce Security and Payment Systems

Part 3: Business Concepts and Social Issues

Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, and Local

Chapter 7: E-Commerce Marketing Communications

Chapter 8: Ethical, Social, and Political Issues in E-Commerce

Part 4: E-Commerce in Action

Chapter 9: Online Retail and Services

Chapter 10: Online Content and Media

Chapter 11: Social Networks, Auctions, and Portals

Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

Product Details

ISBN:
9780138018818
Author:
Laudon, Kenneth C.
Publisher:
Pearson Education
Author:
Laudon, Kenneth
Author:
Traver, Carol Guercio
Subject:
Business Writing
Subject:
E-Commerce - General
Copyright:
Publication Date:
20111116
Binding:
HARDCOVER
Language:
English
Pages:
912
Dimensions:
10 x 8.2 x 1.5 in 1588 gr

Related Subjects

Business » General
Business » Management
Business » Writing
Computers and Internet » Internet » General
Textbooks » General

E-commerce: Business, Tech., Society: 2012 (8TH 12 - Old Edition) Used Hardcover
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$131.00 In Stock
Product details 912 pages Prentice Hall - English 9780138018818 Reviews:
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