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Graphic Design Basics (4TH 03 - Old Edition)

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Graphic Design Basics (4TH 03 - Old Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

'A market-leading book, GRAPHIC DESIGN BASICS continues to showcase some of the best work from all areas of design. The book combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. This edition brings new and up-to-date information about computer graphics, including a guide to generating successful files for electronic pre-press.'

Synopsis:

A market-leading book, GRAPHIC DESIGN BASICS continues to showcase some of the best work from all areas of design. The book combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. This edition brings new and up-to-date information about computer graphics, including a guide to generating successful files for electronic pre-press.

About the Author

Amy E. Arntson is a Professor Emerita at the University of Wisconsin-Whitewater where she taught art, design, and computer graphics for over twenty years. Her artwork is exhibited nationally and internationally. She has given presentations in Europe, Scandinavia, Central and South America, China, and the United States on the nature of design and perception. Currently a full-time artist and author, Professor Arntson is also the author of DIGITAL DESIGN BASICS (Thomson Wadsworth, 2006).

Table of Contents

1. Applying the Art of Design. 2. Graphic Design History. 3. Perception. 4. Toward a Dynamic Balance. 5. "Good" Gestalt. 6. Using Text Type. 7. Layout. 8. Illustration and Photography in Design. 9. Advertising Design. 10. The Dynamics of Color. 11. Production: The Tools and Process. 12. Web Design.

Product Details

ISBN:
9780155046467
Author:
Arntson, Amy E.
Publisher:
Wadsworth Publishing 1. Applying the Art of Design. 2. Graphic Design History. 3. Perception. 4. Toward a Dynamic Balance. 5. "Good" Gestalt. 6. Using Text Type. 7. Layout. 8. Illustration and Photography in Design. 9. Advertising Design. 10. The Dy
Location:
Australia
Subject:
Graphic Arts
Subject:
Design - General
Subject:
Advertising layout and typography
Subject:
Graphic design
Subject:
Graphic Arts - General
Subject:
General Art
Edition Number:
4th ed.
Series Volume:
no. ID-02
Publication Date:
20021226
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Yes
Pages:
256

Related Subjects

Computers and Internet » Desktop Publishing » General

Graphic Design Basics (4TH 03 - Old Edition) Used Trade Paper
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Product details 256 pages Wadsworth Publishing Company - English 9780155046467 Reviews:
"Synopsis" by , A market-leading book, GRAPHIC DESIGN BASICS continues to showcase some of the best work from all areas of design. The book combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. This edition brings new and up-to-date information about computer graphics, including a guide to generating successful files for electronic pre-press.
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