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Practices of Looking : an Introduction To Visual Culture (2ND 09 Edition)

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Practices of Looking : an Introduction To Visual Culture (2ND 09 Edition) Cover

ISBN13: 9780195314403
ISBN10: 0195314409
Condition: Student Owned
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Visual culture is central to how we communicate. Our lives are dominated by images and by visual technologies that allow for the local and global circulation of ideas, information, and politics. In this increasingly visual world, how can we best decipher and understand the many ways that our everyday lives are organized around looking practices and the many images we encounter each day? Now in a new edition, Practices of Looking: An Introduction to Visual Culture provides a comprehensive and engaging overview of how we understand a wide array of visual media and how we use images to express ourselves, to communicate, to play, and to learn. Marita Sturken and Lisa Cartwright--two leading scholars in the emergent and dynamic field of visual culture and communication--examine the diverse range of approaches to visual analysis and lead students through key theories and concepts.

Using clear, accessible language, vivid examples, and more than 250 full-color illustrations, the authors both explain and apply theory as they discuss how we see paintings, prints, photographs, film, television, video, advertisements, the news, the Internet, digital media, and visualization techniques in medicine and science. This truly interdisciplinary text bridges art history, film, media, and cultural studies to investigate how images carry meaning within and between different cultural arenas in everyday life, from art and commerce to science and the law. Sturken and Cartwright analyze images in relation to a wide spectrum of cultural and representational issues (desire, power, the gaze, bodies, sexuality, and ethnicity) and methodologies (semiotics, Marxism, psychoanalysis, feminism, and postcolonial theory).

Thoroughly updated to incorporate cutting-edge theoretical research, the second edition examines the following new topics: the surge of new media technologies; the impact of globalization on the flow of information and media form and content; and how nationalism and security concerns have changed our looking practices in the aftermath of 9/11. Challenging yet accessible, Practices of Looking is ideal for courses across a range of disciplines, including media and film studies, communications, art history, and photography.

Beautifully designed and now in a larger format and in full color throughout, Practices of Looking is an invaluable guide to understanding the complexities, contradictions, and pleasures of the visual world.

About the Author

Marita Sturken is Professor of Media, Culture, and Communication at New York University.

Lisa Cartwright is Professor of Communication and Science Studies at the University of California at San Diego.

Table of Contents

CHAPTER 1: IMAGES, POWER, AND POLITICS

Representation

The Myth of Photographic Truth

Images and Ideology

How We Negotiate the Meaning of Images

The Value of Images

Image Icons

CHAPTER 2: VIEWERS MAKE MEANING

Producers' Intended Meanings

Aesthetics and Taste

Collecting, Display, and Institutional Critique

Reading Images as Ideological Subjects

Encoding and Decoding

Reception and the Audience

Appropriation and Cultural Production

Re-appropriation and Counter-Bricolage

CHAPTER 3: MODERNITY: SPECTATORSHIP, POWER, AND KNOWLEDGE

The Subject in Modernity

Spectatorship

Discourse and Power

The Gaze and the Other

The Gaze in Psychoanalysis

Gender and the Gaze

Changing Concepts of the Gaze

CHAPTER 4: REALISM AND PERSPECTIVE: FROM RENAISSANCE PAINTING TO DIGITAL MEDIA

Visual Codes and Historical Meaning

Questions of Realism

The History of Perspective

Perspective and the Body

The Camera Obscura

Challenges to Perspective

Perspective in Digital Media

CHAPTER 5: VISUAL TECHNOLOGIES, IMAGE REPRODUCTION, AND THE COPY

Visual Technologies

Motion and Sequence

Image Reproduction: The Copy

Walter Benjamin and Mechanical Reproduction

The Politics of Reproducibility

Copies, Ownership, and Copyright

Reproduction and the Digital Image

CHAPTER 6: MEDIA IN EVERYDAY LIFE

The Masses and Mass Media

Media Forms

Broadcast, Narrowcast, and Webcast Media

The History of Mass Media Critiques

Media and Democratic Potential

Media and the Public Sphere

National and Global Media Events

Contemporary Media and Image Flows

CHAPTER 7: ADVERTISING, CONSUMER CULTURES, AND DESIRE

Consumer Societies

Envy, Desire, and Belonging

Commodity Culture and Commodity Fetishism

Brands and Their Meanings

The Marketing of Coolness

Anti-ads and Culture Jamming

CHAPTER 8: POSTMODERNISM, INDIE MEDIA, AND POPULAR CULTURE

Postmodernism and its Visual Cultures

Addressing the Postmodern Subject

Reflexivity and Postmodern Identity

Pastiche, Parody, and the Remake

Indie Media and Postmodern Approaches to the Market

Postmodern Space, Geography, and the Built Environment

CHAPTER 9: SCIENTIFIC LOOKING, LOOKING AT SCIENCE

The Theater of Science

Images as Evidence: Cataloguing the Body

Imaging the Body's Interior: Biomedical Personhood

Vision and Truth

Imaging Genetics

The Digital Body

Visualizing Pharmaceuticals

CHAPTER 10: THE GLOBAL FLOW OF VISUAL CULTURE

The Global Subject and the Global Gaze

Cultural Imperialism

Global Branding

Concepts of Globalization

Visuality and Global Media Flow

Indigenous and Diasporic Media

Borders and Franchises: Art and the Global

Glossary

Acknowledgments

Illustration

What Our Readers Are Saying

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Average customer rating based on 1 comment:

gabriellepeipei, January 9, 2013 (view all comments by gabriellepeipei)
This book is awesome.The book analyzes the nine problem, it is respectively: 1. See practices: image, power and politics; 2. Visitors make meaning; 3. Watch, power and knowledge; 4. Copy and visual technology; 5. Mass media and public areas; 6. Consumption society and desire of production; 7. Postmodernism and mass culture; 8. Scientific look and see science; 9. The visual culture of the global trend. The visual culture institute concern focused on the visual and social cultural influence. In other words, the visual culture is to put the visual experience of social construction process as a basic subject. In the western academia, due to the influence of foucault, visual culture research special attention to class, gender, race and other social relations appear power relationship and identity construction. In a short, we live in an era of visual culture, the visual for every one person is not a natural process, but a penetration the complicated social and cultural power restriction process. We through the visual and others and cultural communication, the communication process of the social culture of various values.
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Product Details

ISBN:
9780195314403
Author:
Sturken, Marita
Publisher:
Oxford University Press
Author:
Cartwright, Lisa
Author:
Cram101 Textbook Reviews
Author:
Sturken, Marita
Author:
null, Marita
Author:
null, Lisa
Subject:
Criticism
Subject:
Communication | Visual Communication
Subject:
Popular Culture
Subject:
Culture
Subject:
Criticism -- Theory.
Subject:
Art-Theory and Criticism
Subject:
Education-General
Edition Number:
2
Publication Date:
20090131
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
color 199, black and white 55 ht
Pages:
496
Dimensions:
10.70x8.40x.80 in. 2.20 lbs.

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