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This title in other editions

Public Relations : Strategies and Tactics (8TH 06 - Old Edition)

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Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today.

The role, process, application of, and strategy and tactics behind public relations practices today.

Introductory public relations.

Synopsis:

Now in its eighth edition, "Public Relations" combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition also focuses on technology in every application, and it leads readers to think about other creative ways to use new media.

New to the Eighth Edition In an age of corporate scandals, terrorism and national health issues, a new chapter on “ Conflict Management: Dealing with Issues, Risks and Crises” lays the groundwork for understanding and coping with various crises Merges chapters on “ What is Public Relations” and “ The Individual in Public Relations” into a more comprehensive introductory chapter that focuses on both the field and the professionals within it. The Tactics section, with chapters on written, spoken and visual techniques, has been wholly revised and placed earlier in the text to give students some hands-on work samples earlier in the course. Unifies three time-honored boxed features— Ethics, Global, and Insights— under an “ On the Job” banner to enhance the applied focus of the book. Technology coverage has been updated throughout the book, particularly in the three Tactics chapters and in Chapter 13: New Technologies in Public Relations, helping students to understand the impact of technological innovations on the future of public relations. Includes new data on the top public relations firms and codes of ethics fromnational and international trade associations, providing the most current information on the Public Relations industry today. Praise for "Public Relations: Strategies and Tactics"

“ I had forgotten how good and thorough this text is. It has always been the standard of the introductory public relations textbook and it remains so today. Its content is up-to-date, well researched, and clearly organized in a way that instructors and their students will appreciate.”

"Maureen Taylor, Rutgers University"

“ This text definitely achieves one of my primary objectives in an intro course — an understanding of compromises. It makes the readers aware of how much of the symbolic world around them is the result of Public Relations.”

"Josh Boyd, Purdue University"

Product Details

ISBN:
9780205449446
Subtitle:
Strategies and Tactics
Author:
Wilcox, Dennis L.
Author:
Agee, Warren
Author:
Cameron, Glen T.
Author:
Wilcox, Dennis L.
Publisher:
Allyn & Bacon
Subject:
United states
Subject:
Public Relations
Edition Number:
8
Publication Date:
July 2002
Binding:
Hardcover
Language:
English
Illustrations:
Y
Pages:
640
Dimensions:
10.26x8.18x1.17 in. 3.04 lbs.

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Related Subjects

Business » Marketing

Public Relations : Strategies and Tactics (8TH 06 - Old Edition) Used Hardcover
0 stars - 0 reviews
$56.00 In Stock
Product details 640 pages Allyn & Bacon - English 9780205449446 Reviews:
"Synopsis" by , Now in its eighth edition, "Public Relations" combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition also focuses on technology in every application, and it leads readers to think about other creative ways to use new media.

New to the Eighth Edition In an age of corporate scandals, terrorism and national health issues, a new chapter on “ Conflict Management: Dealing with Issues, Risks and Crises” lays the groundwork for understanding and coping with various crises Merges chapters on “ What is Public Relations” and “ The Individual in Public Relations” into a more comprehensive introductory chapter that focuses on both the field and the professionals within it. The Tactics section, with chapters on written, spoken and visual techniques, has been wholly revised and placed earlier in the text to give students some hands-on work samples earlier in the course. Unifies three time-honored boxed features— Ethics, Global, and Insights— under an “ On the Job” banner to enhance the applied focus of the book. Technology coverage has been updated throughout the book, particularly in the three Tactics chapters and in Chapter 13: New Technologies in Public Relations, helping students to understand the impact of technological innovations on the future of public relations. Includes new data on the top public relations firms and codes of ethics fromnational and international trade associations, providing the most current information on the Public Relations industry today. Praise for "Public Relations: Strategies and Tactics"

“ I had forgotten how good and thorough this text is. It has always been the standard of the introductory public relations textbook and it remains so today. Its content is up-to-date, well researched, and clearly organized in a way that instructors and their students will appreciate.”

"Maureen Taylor, Rutgers University"

“ This text definitely achieves one of my primary objectives in an intro course — an understanding of compromises. It makes the readers aware of how much of the symbolic world around them is the result of Public Relations.”

"Josh Boyd, Purdue University"

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