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15 Partner Warehouse Reference- Writing

Writing for the Mass Media (6TH 06 - Old Edition)

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Writing for the Mass Media (6TH 06 - Old Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing–inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent book for the introductory level writer.

Synopsis:

This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing–inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations–and covers all major areas of media, including the Internet. Its basic and practical approach make it an excellent text for an introductory writing course.

Synopsis:

This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. The Basic Tools of Writing; Style and Stylebook; Writing in the Media Environment; Writing for Print; Writing for the Web; Writing for Broadcast; Writing Advertising Copy; Writing for Public Relations; Writers and the Law; Copy-Editing Symbols; Grammar and Diagnostic Exams; Problem Words and Phrases; and Advertising Copy Sheets. Introductory media writing.

Table of Contents

Preface.           

1. Sit Down & Write.

         What is Good Writing? 

         Getting Ready to Write

         Basic Techniques

         Writing for the Mass Media 

         Becoming a Professional

         Text and Images

         And Finally . . .

         Points for Consideration and Discussion

         Further Reading

         Web Sites

         Exercises

 

2. Basic Tools of Writing. 

         Grammar

         Common Grammar Problems

         Punctuation

         Spelling

         Computer Aids

         Words, Words, Words

         Writing with Clarity

         Points for Consideration and Discussion

         Further Reading

         Web Sites

         Exercises

 

3. Style and the Stylebook.

        Accuracy

        Clarity

        Brevity

        Journalistic Conventions

        Journalistic Style

        Stylebooks

         The Associated Press Stylebook

         Language Sensitivity

         Conclusion

         Points for Consideration and Discussion

         Further Reading

         Web Sites

         Exercises

 

4. Writing in the Media Environment.

         The News Culture

         Elements of News

         Personal Sources

         Interviewing

         Observation

         Stored Sources of Information

         The Importance of Accuracy

         Deadlines

         Ethical Behavior

         Writing by Example

         Points for Consideration and Discussion

         Further Reading

         Web Sites

         Exercises

 

5. Writing for Print. 

         Characteristics of News Stories

         The Inverted Pyramid

         The Lead Paragraph

         Developing the Story

         Using Quotations

         Other Story Structures

         Types of News Stories

         Editing and Rewriting

         Writing Feature Stories

         Characteristics of Feature Writing

         Parts of a Feature Story

         The Challenge of Writing

         Points for Consideration and Discussion

         Further Reading

         Web Sites

         Exercises

 

6. Writing for the Web.

         Characteristics of the Web

         Demands of the Audience

         Characteristics of Web Writing

         Forms of Writing

         Lateral Reporting

         Wanted for the Web: Writers and Editors

         Points for Consideration and Discussion

         Further Reading

         Web Sites

         Exercises

 

7. Writing for Broadcast.  

         Selection of News

         Characteristics of Writing

         Story Structure

         Broadcast Writing Style

         Broadcast Copy Preparation

         Conclusion

         Points for Consideration and Discussion

         Further Reading

         Web Sites

         Exercises

 

8.  Writing Advertising Copy.    

         A Love—Hate Relationship

         The Field of Advertising

         Beginning the Process: Needs and Appeals

         The Audience

         The Product

         The Advertising Situation

         Copy Platforms

         Writing the Ad

         Elements of a Print Ad

         Writing Advertising for Broadcast

         Other Media

         Points for Consideration and Discussion

         Further Reading

         Web Sites

         Exercises

 

9. Writing for Public Relations.

         The Work of the PR Practitioner

         Characteristics of the PR Practitioner

         Writing News Releases

         Letters

         Company Publications

         Oral Presentations

         Conclusion

         Points for Consideration and Discussion

         Further Reading

         Web Sites

         Exercises

 

10. Writers & the Law. 

         The First Amendment

         Defamation

         The Plaintiff’s Case

         Affirmative Defenses

         Privacy

         Copyright and Trademark

         Advertising

         Broadcast Regulation

         Conclusion

         Further Reading

         Web Sites

 

Appendix A: Copy-editing Symbols.   

Appendix B: Grammar and Diagnostic Exams.

Appendix C: Problem Words and Phrases.   

Appendix D: Advertising Copy Sheets.

Appendix E: Glossary. 

 

Index.  

           

Product Details

ISBN:
9780205449729
Author:
Stovall, James G.
Publisher:
Allyn & Bacon
Subject:
Mass media
Subject:
Composition & Creative Writing - Academic
Subject:
Report writing
Subject:
Communication
Subject:
Mass media -- Authorship.
Copyright:
Edition Number:
6
Edition Description:
Trade paper
Publication Date:
20081215
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
384
Dimensions:
10.86x8.48x.68 in. 1.67 lbs.

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Writing for the Mass Media (6TH 06 - Old Edition) Used Trade Paper
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Product details 384 pages Allyn & Bacon - English 9780205449729 Reviews:
"Synopsis" by , This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing–inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations–and covers all major areas of media, including the Internet. Its basic and practical approach make it an excellent text for an introductory writing course.
"Synopsis" by , This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. The Basic Tools of Writing; Style and Stylebook; Writing in the Media Environment; Writing for Print; Writing for the Web; Writing for Broadcast; Writing Advertising Copy; Writing for Public Relations; Writers and the Law; Copy-Editing Symbols; Grammar and Diagnostic Exams; Problem Words and Phrases; and Advertising Copy Sheets. Introductory media writing.
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