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19 Partner Warehouse Journalism- General

Media of Mass Communication (8TH 07 - Old Edition)

by

Media of Mass Communication (8TH 07 - Old Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Some key features with this edition include:

  • Lively writing style, exciting magazine-style design, and emphasis on current and future challenges in media make this best-selling book appealing and interesting to today's reader.
  • Boxed features provide readers with additional information about specialized topic areas:
    • “Media Technology” boxes demystify the techno-changes rampant in today’s media;
    • “Media People” boxes profile key figures in media industries;
    • “Media Databank” boxes display media facts and data;
    • “Media Timeline” boxes place key media events in historical perspective;
    • “Media Online” boxes provide URLs for related Web sites.
  • Seven “Case Studies” found throughout the book look in depth at a relevant media issue and then invite readers to analyze its impact.
  • A full chapter on the newest mass medium—“The Internet” (Ch. 9)—helps readers to understand what it is, how it works, and what makes it possible.
  • Two full chapters on the media's effects, on the individual and on society, plus a full chapter on mass communication as a process show how the media bring their messages to the masses and help readers understand the role the media play in their everyday lives (Chs. 15-17).
  • A full chapter, “Entertainment,” in the Media Messages section explains how entertainment is an integral part of today's mass messages conveyed through all the mass media (Ch. 13).
  • “Evaluating Media” sections give readers concrete tips on how they can judge media companies and media content, both of which are at the core of media literacy.
  • Two bonus chapters, Chapter 22 “Visual Messages,” and Chapter 23 “Media and Political Systems,” are available electronically. 

Synopsis:

This up-to-date, reader-friendly presentation of the mass media uses the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian’s story-telling style excites readers as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The three part-organization—the media, media messages, and media issues—provides a framework for students to understand the big picture behind today’s media issues.

Table of Contents

PART ONE: THE MASS MEDIA

 

CHAPTER 1: MASS MEDIA LITERACY

Vignette: Arthur Sulzberger Jr.

Importance of Mass Media

Culture and Values

Primary Mass Media

Technology Melds

MSM and New Media

Mass Media Models

Economics of Mass Media

Media Conglomeration

BOXES

Media Databank: Media Usage

Media People: Christina Saralegui

Media People: Johannes Gutenberg

Media Timeline: Media Technology

Media Databank: Media Costs

Media People: Rupert Murdoch

Media Databank: Biggest U.S. Media Companies

Media People: Vivendi Mastermind

 

CHAPTER 2: BOOKS

Vignette: Richard Sarnoff

Influence of Books

Book Industry

Book Products

Transformational Formats

Book Authors

Book Issues and Trends

Online Libraries

Evaluating Books

BOXES

Media Timeline: Development of Books

Media People: William Holmes McGuffey 

Media People: Harriet Beecher Stowe

Media People: Jane Friedman

Media People: J.K. Rowling

Media Databank:  Book Publishers

Media Databank: Bookstore Chains  

Media Technology: Espresso Book Machine

Case Study: Authors as Franchise

 

CHAPTER 3: NEWSPAPERS

Vignette: Mary Junck

Importance of Newspapers

Newspaper Products

Newspaper Chain Ownership

National Dailies

New York Times

Hometown Newspapers

Future for Dailies

Weekly Newspapers

Alternative and Minority Newspapers

Evaluating Newspapers

BOXES

Media Databank: Largest U.S. Newspapers

Media Databank: Newspaper Chains

Media Databank: Newsroom Salaries

Media Databank: Best U.S. Newspapers

Media Timeline: Notable Dailies

Media People: George Gilder

Media Technology: Newspaper Production  

 

CHAPTER 4: MAGAZINES

Vignette: Bonnie Fuller

Influence of Magazines

Magazines as Media Innovators

Consumer Magazines

Non-Newsrack Magazines

Magazine  Demassification

Evaluating Magazines

BOXES

Media Timeline: Magazines

Media Databank: Magazine Circulation

Media People: Margaret Bourke-White

Media People: Walter Isaacson

Media People: DeWitt and Lila Wallace

Media People: Sara Josepha Hale

Media People: Myles Kovacs

Media People: Bella Price

 

CHAPTER 5: SOUND RECORDING

Vignette: Shawn Fanning

Influence of Sound Recordings

Recording Industry

Transforming Innovations

Regulatory Pressure

Artistic Autonomy

Streaming Crisis

Evaluating Record Companies

BOXES

Media Timeline: Development of Record Industry

Media Timeline: Recording Timeline

Media Technology: Albums: The Rise and Fall

Media Technology: Sound Mixing

Media Databank: Recorded Music Genres 

Media People: 50 Cent 

Case Study: Streaming: Suicide or Success?

 

CHAPTER 6: MOVIES

Vignette: John Lasseter 

Importance of Movies

Movie Technology

Movie Industry Products 

Movie Industry: Production

Movie Industry: Distribution.

Movie Industry: Exhibition

Movie Censorship 

Media Literacy and Movies

BOXES

Movie Revenue

Movie Technology

Media People: Mark Cuban

Media Databank: Big Budget Movies

Media Technology: Computer-Generated Imagery

Media People: Lourdes Portillo

Media People: Robert Flaherty

Media Databank: Major Movie Studios

Media People: Adolph Zukor

Media People: Steven Spielberg

Media Databank: Global Box Office

Media Timeline: Movie Exhibition

Media Databank: Major Movie-House Chains

Media Timeline: Movie Censorship

Media Databank: Movie ratings

Media People: Bob and Harvey Weinstein

 

CHAPTER 7: RADIO 

Vignette: Paul Harvey 

Influence of Radio

Radio Technology

Radio Industry Infrastructure

Infrastructure Transition 

Corporate Radio

Radio Content

Radio Trends

Quality on the Air

BOXES

Media Timeline: Networks

Media Timeline: Radio Technology Regulation

Media People: Gordon McLendon

Media People: John Brinkley

Media People: Edward R. Murrow

Media People: Howard Stern 

Media Databank: Radio Chains

Media Databank: Radio Formats   

Media Technology: Airplay for Sale

Case Study: More Power for Low Power 

 

CHAPTER 8: TELEVISION

Vignette: Steve Jobs

Television in Transition

Television Technology

Corporate Structure

Economics of Television  

Television Content Issues

Untethering Television’s Future

BOXES

Media People: Philo Farnsworth

Media Timeline: Television Technology

Media People: Ed Parsons

Media Databank: Cable and Satellite Delivery Companies

Media Technology: Digital Television

Media Databank: Television Chains

Media People: María Celeste Arrarás

Media Technology: Video on Demand

Media Databank: Income-Based Viewership

Media Technology: Mobile Television

 

CHAPTER 9: INTERNET

Vignette: Sebastian Babolat

Influence of Internet

Internet Technology

Reshaping the Internet

Commerce and the Internet

Evaluating the Internet

Media Melding

Public Policy and the Internet

BOXES

Media Timeline: Internet

Media People: William Shockley

Media People: Vint Cerf

Media People: Tim Berners-Lee

Media People: Marc Andreessen

Media Technology: Carbon Nanotubes

Media Databank: Movie Advertising

Case Study: Do We Need Net Neutrality?

Media People: Glenn Reynolds 

 

PART TWO: MASS MESSAGES

 

CHAPTER 10: NEWS

Vignette: Naomi Oreskes

Journalism Traditions

Concepts of News 

Personal Values in News

Variables Affecting News

Influences on News 

Confidential Sources

Journalism Trends

Identifying Good Journalism

BOXES

Media Timeline: Journalistic Practices

Media People: Benjamin Day

Media People: James Gordon Bennett

Media People: Seymour Hersh

Media People: Ida Wells-Barnett

Media Databank: National Public Radio Audiences

Media People: Earl Caldwell

Case Study: Are Journalists Who Publish Classified Information Criminals?

Media People: Oriana Fallaci

 

CHAPTER 11: PUBLIC RELATIONS

Vignette: Peter Diamantis

Importance of Public Relations

Origins of Public Relations

Structure of Public Relations

Public Relations Services

Media Relations

Professionalization

BOXES

Media Timeline: Public Relations

Media People: Paul Garrett

Media Databank: Public Relations Agencies

Media People: Jack Abramoff

Media People: Edward Bernays

Media People: Leslie Unger

 

CHAPTER 12: ADVERTISING

Vignette: Bob Greenberg 

Importance of Advertising

Origins of Advertising

Advertising Agencies

Placing Advertisements

New Advertising Platforms

Pitching Messages

Research and Psychology

Advertising Regulation

Problems and Issues

BOXES

Media Databank: Largest Advertisers

Media Timeline: Development of Advertising

Media Databank: Advertising Agencies

Media Databank: Advertising Spending by Medium

Media Databank: Gaming Ads

Media Technology: Measuring Creativity

Media People: Dave Balter

 

CHAPTER 13: ENTERTAINMENT

Vignette: Jerry Bruckheimer 

Entertainment in History

Performance as Media Entertainment

Story-Telling as Media Entertainment

Music as Media Entertainment

Sports as Media Entertainment

Gaming as Media Content 

Sex as Media Entertainment

Evaluating Media Content

BOXES

Media Databank: Record Sales by Genre 

Media People: Protest Musicians

Media Databank: Television Episodes

Media Technology: Digital DJs

Media People: Shigeri Miyamoto

Media Databank: Leading Games

Media Databank: Game Publishers

Media Databank: Gaming Ads

Media People: Nelly 

 

CHAPTER 14: RESEARCH

Vignette: Susan Whiting 

Public-Opinion Sampling

Measuring Audience Size

Measuring Audience Reaction

Audience Analysis

Applied and Theoretical Research

BOXES

Media People: Andy Kohut

Media People: George Gallup

Media People: Joseph Campbell

Media Timeline: Media Research

Media Databank: Cohort Analysis

Case Study: Ratings Technology

 

PART THREE: MASS MEDIA ISSUES

 

CHAPTER 15: MASS COMMUNICATION

Vignette: Wilbur Schramm

Types of Communication

Components of Communication

Communication Models

Fundamentals in the Process

Players in the Process

Impediments to Communication

Results of Mass Communication

BOXES

Media People: David Sarnoff

 

CHAPTER 16: MASS MEDIA EFFECTS

Vignette: Orson Welles

Effects Studies

Uses and Gratifications Studies

Individual Selectivity

Socialization

Media-Depicted Violence

Media Agenda-Setting for Individuals

Media-Induced Anxiety

BOXES

Media Timeline: Understanding Mass Media Effects

Media Timeline: Violence and Mass Communication

Media People: Sports Nicknames and Mascots 

Media People: Steve Schild 

Media People: Peggy Charren

Media People: Sam Peckinpah

Media People: George Gerbner

 

CHAPTER 17: MASS MEDIA AND SOCIETY

Vignette: Marshall McLuhan

Mass Role in Culture

Social Stability

Cultural Transmission

Mass Media and Fundamental Change

BOXES

Media Timeline: Mass Communication and Culture

Media People: Shonda Rhimes

Media Databank: Diversity in the News

Case Study: Media Advocacy: Will It Make a Difference?

 

CHAPTER 18: GLOBAL MASS MEDIA

Vignette: Jean-Jazcques Gomez 

Mass Media and Nation-States

Global Conglomeration

Effects of Globalization

Cultural Intrusion

Global Media Models

Global Media Players

Global Media Companies

Mass Media in China  

Distinctive Media Systems

War Zones

BOXES

Media People: Herbert Schiller

Media People: Orphan Pamuk 

Media People: Jineth Bedoya-Lima

Media Databank: MTV Subscribers 

Media Databank: Movie Power 

 

CHAPTER 19: MASS MEDIA AND GOVERNANCE

Vignette: Arnold Schwarzenegger

Media Role in Governance

Media as Information Sources

Media Effects on Governance

Government Manipulation of Media

Status of the Watchdog 

Campaign Blogs

Media-Government Issues

Chapter Wrap-Up

Questions for Review

Questions for Critical Thinking

Keeping Up-to-Date

BOXES

Media People: Donna Brazile

Media People: Helen Thomas

Media People: Tony Snow

 

CHAPTER 20: LAW

Vignette: Jon Lech Johansen

U.S. Constitution

Prior Restraint

Defamation

Privacy Law

Journalism Law

Obscenity and Pornography

Censorship

Copyright

BOXES

Media People: Jay Near

Media People: Clarence Brandenberg

Media People: Oprah Winfrey

Media Timeline: Landmarks in Media Law

 

CHAPTER 21: ETHICS

Vignette: Jim DeFede

The Difficulty of Ethics

Media Ethics

Moral Principles

Process vs. Outcome

Potter’s Box

Ethics and Other Issues

Unsettled, Unsettling Questions

BOXES

Media Timeline: Media Ethics

Media People: Ted Cohen

Media People: Charlie Gay

Media People: Jim Frey 

Case Study: Pre-Packaged News: Who Funds Advocacy?

 

ELECTRONIC CHAPTER 22: VISUAL MESSAGES

ELECTRONIC CHAPTER 23: MEDIA AND POLITICAL SYSTEMS

 

Product Details

ISBN:
9780205477531
Author:
Vivian, John
Publisher:
Allyn and Bacon
Author:
Vivian, John C.
Subject:
Mass media
Subject:
Media Studies
Subject:
Communication
Copyright:
Edition Number:
8
Edition Description:
Trade paper
Series:
MyMassCommLab Series
Publication Date:
20070123
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
544
Dimensions:
10.82x8.50x.76 in. 2.40 lbs.

Related Subjects

History and Social Science » Journalism » General

Media of Mass Communication (8TH 07 - Old Edition) Used Trade Paper
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Product details 544 pages Allyn & Bacon - English 9780205477531 Reviews:
"Synopsis" by ,

This up-to-date, reader-friendly presentation of the mass media uses the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian’s story-telling style excites readers as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The three part-organization—the media, media messages, and media issues—provides a framework for students to understand the big picture behind today’s media issues.

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