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Public Relations: Strategies and Tactics Study Edition

Public Relations: Strategies and Tactics Study Edition Cover

 

Synopses & Reviews

Publisher Comments:

 

 

Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate  theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages you to think about creative uses of new media. The Study Edition offers an additional bonus: perforated chapter quizzes.

Table of Contents

Part 1: Role

Chapter 1: What Is Public Relations?

Chapter 2: The Evolution of Public Relations

Chapter 3: Ethics and Professionalism

Chapter 4: Public Relations Departments and Firms

Part 2: Process

Chapter 5: Research

Chapter 6: Program Planning

Chapter 7: Communication

Chapter 8: Evaluation

Part 3: Strategy

Chapter 9: Public Opinion and Persuasion

Chapter 10: Conflict Management: Dealing with Issues, Risks, and Crises

Chapter 11: Reaching a Multicultural and Diverse Audience

Chapter 12: Public Relations and the Law

Chapter 13: New Technologies in Public Relations

Part 4: Tactics

Chapter 14: News Releases, Media Alerts, and Pitch Letters

Chapter 15: Radio, Television, and the Web

Chapter 16: Media Interviews, News Conferences, and Speeches

Part 5: Application

Chapter 17: Corporations

Chapter 18: Politics and Government

Chapter 19: Global Public Relations

Chapter 20: Nonprofit Organizations

Chapter 21: Education

Chapter 22: Entertainment, Sports, and Travel

Product Details

ISBN:
9780205626229
Subtitle:
Strategies and Tactics, Study Edition
Publisher:
Pearson
Author:
Cameron, Glen T.
Author:
Wilcox, Dennis L.
Author:
Cram101 Textbook Reviews
Subject:
Communication
Subject:
Public Relations
Subject:
Communication Studies
Subject:
Intercultural Communications-General
Subject:
Education-General
Copyright:
Edition Description:
Trade paper
Series:
MyCommunicationLab Series
Publication Date:
May 2009
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
704
Dimensions:
9.90x7.90x1.20 in. 2.70 lbs.

Related Subjects

Business » Communication
Business » Customer Service
Business » Marketing
History and Social Science » Intercultural Communications » General
History and Social Science » Politics » General
Textbooks » General

Public Relations: Strategies and Tactics Study Edition
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Product details 704 pages Allyn & Bacon - English 9780205626229 Reviews:
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