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Research Methods for Business Students (5TH 09 Edition)by Mark Saunders
Synopses & Reviews
Through the course of five editions, Research Methods for Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations.
So, if you're thinking ΠK
"How do I choose my topic?"
" I'm confused by all these different philosophies"
" I've got my data; what do I write first?"
ΠK then, open this book to read:
* Regular checklists and Π§Progressing your Research ProjectΠ¨ sections to give you step-by-step practical guidance on the process
* A glossary of clear definitions of over 400 research terms
* Cases and examples of student projects and academic research to show you how itΠ¦s done
* Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting
And, at www.pearsoned.co.uk/saunders, you can get online tutorials on research software, such as SPSS and NVivo. Plus, search the internet more efficiently and effectively with our Smarter Online Searching guide!
Start your project with confidence and complete it with success.
Book News Annotation:
The fifth edition of this research guide for business students has been updated in several areas, and particularly in discussions of the Internet and its use in gaining access to academic literature and research data. This textbook outlines how to prepare research proposals, projects, and dissertations through instruction and cases and examples of student projects and academic research. Authors are Saunders (business research methods, U. of Surrey), Lewis (educator and author in human resources), and Thornhill (educator, author, and consultant in human resource management). This textbook is not distributed in the U.S. at this time. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
About the Author
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
Table of Contents
How to use this book
1 The nature of business and management research and structure of this book
2 Formulating and clarifying the research topic
3 Critically reviewing the literature
4 Understanding research philosophies and approaches
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Using secondary data
9 Collecting primary data through observation
10 Collecting primary data using semi-structured, in-depth and group interviews
11 Collecting primary data using questionnaires
12 Analysing quantitative data
13 Analysing qualitative data
14 Writing and presenting your project report
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