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Research Methods for Business Students (5TH 09 Edition)

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Research Methods for Business Students (5TH 09 Edition) Cover

 

Synopses & Reviews

Publisher Comments:

Through the course of five editions, Research Methods for Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations.

So, if you're thinking ΠK

"How do I choose my topic?"

" I'm confused by all these different philosophies"

" I've got my data; what do I write first?"

ΠK then, open this book to read:

* Regular checklists and ЧProgressing your Research ProjectШ sections to give you step-by-step practical guidance on the process

* A glossary of clear definitions of over 400 research terms

* Cases and examples of student projects and academic research to show you how itЦs done

* Detailed chapters on choosing your topic, reviewing the literature,  understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting

And, at www.pearsoned.co.uk/saunders, you can get online tutorials on research software, such as SPSS and NVivo. Plus, search the internet more efficiently and effectively with our Smarter Online Searching guide!

Start your project with confidence and complete it with success.

Book News Annotation:

The fifth edition of this research guide for business students has been updated in several areas, and particularly in discussions of the Internet and its use in gaining access to academic literature and research data. This textbook outlines how to prepare research proposals, projects, and dissertations through instruction and cases and examples of student projects and academic research. Authors are Saunders (business research methods, U. of Surrey), Lewis (educator and author in human resources), and Thornhill (educator, author, and consultant in human resource management). This textbook is not distributed in the U.S. at this time. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

About the Author

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.

Table of Contents

How to use this book

Guided tour

Preface

Contributors

 

1          The nature of business and management research and structure of this book

2          Formulating and clarifying the research topic

3          Critically reviewing the literature

4          Understanding research philosophies and approaches

5          Formulating the research design

6          Negotiating access and research ethics

7          Selecting samples

8          Using secondary data

9          Collecting primary data through observation

10         Collecting primary data using semi-structured, in-depth and group interviews

11         Collecting primary data using questionnaires

12         Analysing quantitative data

13         Analysing qualitative data

14         Writing and presenting your project report

 

Appendices

Glossary

Index

 

Product Details

ISBN:
9780273716860
Author:
Saunders, Mark
Publisher:
Academic Internet Publishers
Author:
Thornhill, Adrian
Author:
Cram101 Textbook Reviews
Author:
Saunders, Mark
Author:
Lewis, Philip
Author:
Saunders, Mark N. K.
Subject:
Management - General
Subject:
Education
Subject:
Management
Subject:
Business management
Subject:
Education-General
Copyright:
Edition Description:
Trade paper
Publication Date:
June 2009
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
656
Dimensions:
10.30x7.60x1.00 in. 2.70 lbs.

Related Subjects

Business » General
Business » Human Resource Management
Business » Management
Business » Marketing

Research Methods for Business Students (5TH 09 Edition) New Trade Paper
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Product details 656 pages Prentice Hall - English 9780273716860 Reviews:
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