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New Typographic Design

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New Typographic Design Cover

 

Synopses & Reviews

Publisher Comments:


As printing and design technologies have evolved over the past decade, so too have designers’ approaches to type design and typography. Today’s innovative designers have overturned established rules about type, turning letters into images and using typefaces in increasingly experimental ways. New Typographic Design covers a wide variety of applications from design for print (ranging from books, magazines, and brochures) to signage systems and screen-based typography, presenting the most current trends and directions of modern typography.

The book’s introduction discusses changing attitudes to innovation in typography through the 19th and 20th centuries, including the changing role of the designer, the question of legibility versus form, how type has become image, and the differing requirements for screen-based and print-based type. Four accompanying sections illustrate the key areas of typography today: type as form (how can existing type be handled in order to create an original design?), type as image (designs inspired by vernacular typography and noted for their hand-drawn aesthetic), type as experiment (the work of designers who push the boundaries of typographic recognition and legibility), and type in motion (how type can function in a three-dimensional or screen-based environment).

Authored by esteemed designer Roger Fawcett-Tang, this lavishly illustrated volume will provide a rich source of inspiration for both practicing designers and students.

Featured designers include:

Philippe Apeloig (France)

Ruedi Baur (France, Switzerland)

Oded Ezer (Israel)

Grandpeople (Norway)

Non-Format (England)

Sagmeister (U.S.A.)

Helmut Schmid (Germany)

Stiletto Design (U.S.A.)

Struktur Design (England)

3 Deep Design (Australia)

About the Author

Roger Fawcett-Tang is a graphic designer and the founder of Struktur Design. His books include Mapping: An Illustrated Guide to Graphic Navigational Systems and New Book Design. David Jury is head of graphicand#160;media at Colchesterand#160;School of Art and Designand#160;and author of About Face: Reviving the Rules of Typography and Letterpress.

Product Details

ISBN:
9780300117752
Author:
Fawcett-Tang, Roger
Publisher:
Yale University Press
Introduction by:
Jury, David
Introduction:
Jury, David
Contribution:
Baglee, Patrick
Author:
Jury, David
Subject:
Design - General
Subject:
Typography
Subject:
Graphic Arts - General
Subject:
Printing
Subject:
Type and type-founding
Subject:
Graphic Arts - Typography
Subject:
Graphic design (Typography)
Subject:
General-General
Copyright:
Edition Description:
Trade Paper
Publication Date:
April 2007
Binding:
TRADE PAPER
Language:
English
Illustrations:
more than 500 color illus.
Pages:
192
Dimensions:
11 x 9 in 2.45 lb

Related Subjects

Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » Typography
Computers and Internet » Desktop Publishing » General

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