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Media and Culture: An Introduction to Mass Communication, 6th Edition 2009 Update

by and and

Media and Culture: An Introduction to Mass Communication, 6th Edition 2009 Update Cover


Synopses & Reviews

Publisher Comments:

Breaking the mold of traditional mass communication textbooks, Richard Campbells Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Cultures integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture — how cultural trends affect our media and how historical developments, technology, and key media leaders have shaped our society. Completing the full picture of the mass media is the texts in-depth coverage of the history, structure, and economics of each industry. Continuing the tradition of cutting-edge content, the 2009 Update includes the most current media trends and developments.

About the Author

RICHARD CAMPBELL, director of the journalism program at Miami University, is the author of 60 Minutes and the News: A Mythology for Middle America (1991) and coauthor of Cracked Coverage: Television News, the Anti-Cocaine Crusade and the Reagan Legacy (1994). Campbell has written for numerous publications including Columbia Journalism Review, Journal of Communication, and Media Studies Journal and he is on the editorial board of Critical Studies in Mass Communication and Television Quarterly. As a writer and media critic, he is a frequent speaker on public radio and television.

CHRISTOPHER R. MARTIN is an associate professor of journalism at University of Northern Iowa and author of Framed! Labor and the Corporate Media (2003). He has written articles and reviews on journalism, televised sports, the Internet, and labor for several publications including Communication Research, Journal of Communication, Journal of Communication Inquiry, Labor Studies Journal, and Culture, Sport, and Society.

BETTINA FABOS, an award-winning video maker and former print reporter, is an assistant professor of Visual Communication and interactive media studies at University of Northern Iowa. She is the author of Wrong Turn on the Information Superhighway: Education and the Commercialized Internet (2003). Her areas of expertise include critical media literacy, Internet commercialization, the role of the internet in education, and media representations of popular culture.

Table of Contents

Part I Mass Media and the Cultural Landscape

Chapter 1 Mass Communication: A Critical Approach  

Culture and the Evolution of Mass Communication  

Mass Media and the Process of Communication  

Surveying the Cultural Landscape  

Critiquing Media and Culture

Media and Culture: An Extended Case Study: Video Games and StoryTelling

Chapter 2 The Internet and New Technologies: Media at the Crossroads

Origins of the Internet

Digital Technology and Converging Media

Ownership Issues on the Internet

Free Expression, Security, and Access

Citizens, the Internet, and Democracy 

 Part II Sounds and Images

Chapter 3 Sound Recording and Popular Music  

Technology and the Development of Sound Recording  

U.S. Popular Music and the Formation of Rock  

A Changing Industry: Reformations in Popular Music  

The Business of Sound Recording

Recordings, Free Expression, and Democracy  

Chapter 4 Popular Radio and the Origins of Broadcasting  

Early Technology and the Development of Broadcasting  

The Evolution of Commercial Radio  

Radio Reinvents Itself

The Sounds of Radio Today

Radio and the Democracy of the Airwaves

Chapter 5 Television and the Power of Visual Culture  

The Origins and Early Development of Television  

Major Programming Trends in the TV Age  

The Decline of the Network Era  

The Economics of Television  

The Public, Television, and Democracy  

Chapter 6 Cable and the Specialization of Television  

Technology and the Development of Cable  

Cable Threatens Broadcasting

Cable Comes of Age

Direct Broadcast Satellites: Cable without Wires  

Ownership and Business Issues in Cable and DBS

Cable, DBS, and Implications for Democracy

Chapter 7 Movies and the Impact of Images  

Early Technology and the Evolution of Movies  

The Power of the Studio System  

The Triumph of Hollywood Storytelling

The Transformation of the Hollywood System

The Economics of the Movie Business

Popular Movies and Implications for Democracy  

Part III Words and Pictures

Chapter 8 Newspapers and the Rise of Modern Journalism  

The Evolution of American Newspapers

Competing Models of Modern Print Journalism

Categorizing News and U.S. Newspapers

Newspaper Operations: Economic Demands vs. Editorial Duties

Ownership, Economics, Technology, and Innovation

Newspapers and Democracy  

Chapter 9 Magazines in the Age of Specialization  

The Early History of Magazines  

The Development of Modern American Magazines  

The Domination of Specialization  

The Organization and Economics of Magazines

Magazines in a Democratic Society  

Chapter 10 Books and the Power of Print  

The History of Books from Papyrus to Paperbacks  

Modern Publishing and the Book Industry  

The Organization and Ownership of the Book Industry

Trends in Book Publishing  

Books and the Future of Democracy  

Part IV The Business Of Mass Media

Chapter 11 Advertising and Commercial Culture  

Early Developments in American Advertising  

The Shape of U.S. Advertising Today  

Persuasive Techniques in Contemporary Advertising

Commericial Speech and Regulating Advertising  

Advertising, Politics, and Democracy  

Chapter 12 Public Relations and Framing the Message  

Early Developments in Public Relations  

The Practice of Public Relations  

Tensions Between Public Relations and the Press   

Public Relations, Social Responsibility, and Democracy  

Chapter 13 Media Economics and the Global Marketplace  

Analyzing the Media Economy  

The Transition to an Information Economy  

Social Issues in Media Economics  

The Media Marketplace and Democracy

Part V Democratic Expression and the Mass Media

Chapter 14 The Culture of Journalism: Values, Ethics, and Democracy  

Modern Journalism in the Information Age  

Ethics and the News Media  

Reporting Rituals and the Legacy of Print Journalism  

Journalism in the Age of Television  

Public Journalism, Fake News, and Democracy  

Chapter 15 Media Effects and Cultural Approaches to Research  

Early Developments in Media Research

Cultural Approaches to Media Research  

Media Research, Ivory Towers, and Democracy  

Chapter 16 Legal Controls and Freedom of Expression  

The Origins of Free Expression and a Free Press  

Film and the First Amendment  

Expression over the Airwaves  

The Internet, Expression, and Democracy  

Media and Culture: An Extended Case Study: The Stories of the 2008 Presidential Race

Product Details

An Introduction to Mass Communication
Richard Campbell and Christopher R. Martin and Bettina Fabos
Fabos, Bettina G.
Campbell, Richard
Martin, Christopher R.
Bedford/St. Martin's
Media Studies
Anthropology - Cultural
Edition Description:
Sixth Edition
Publication Date:
10.88 x 8.50 in

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History and Social Science » Journalism » General
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