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Media Essentials: A Brief Introduction

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Media Essentials: A Brief Introduction Cover

 

Synopses & Reviews

Publisher Comments:

Media Essentials is a new kind of introductory text. It's built to help students focus on the fundamentals, so that no matter how the media evolves, students can understand what's really going on. Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, and gives students all the study tools they need to succeed in the course and to be savvy consumers. And all of this in a brief, attractive format — for a very attractive price.

About the Author

RICHARD CAMPBELL, director of the journalism program at Miami University, is the author of “60 Minutes” and the News: A Mythology for Middle America (1991) and coauthor of Cracked Coverage: Television News, the Anti-Cocaine Crusade and the Reagan Legacy (1994). Campbell has written for numerous publications including Columbia Journalism Review, Journal of Communication, and Media Studies Journal and he has served on the editorial boards of Critical Studies in Mass Communication and Television Quarterly. As a writer and media critic, he is a frequent speaker on public radio and television.
 
CHRISTOPHER R. MARTIN is a professor of journalism at University of Northern Iowa and author of Framed! Labor and the Corporate Media (2003). He has written articles and reviews on journalism, televised sports, the Internet, and labor for several publications, including Communication Research, Journal of Communication, Journal of Communication Inquiry, Labor Studies Journal, and Culture, Sport, and Society. He is also on the editorial board of the Journalism of Communication Inquiry.
 
BETTINA FABOS, an award-winning video maker and former print reporter, is an associate professor of visual communication and interactive media studies at University of Northern Iowa. She is the author of Wrong Turn on the Information Superhighway: Education and the Commercialized Internet (2003). Her areas of expertise include critical media literacy, Internet commercialization, the role of the internet in education, and media representations of popular culture. Her work has been published in Library Trends, Review of Educational Research, and Harvard Educational Review.

Table of Contents

About the Authors
Brief Contents
Preface
 
PART ONE: MASS MEDIA INDUSTRIES
 
Chapter 1- Mass Communication: A Critical Approach    

THE EVOLUTION OF MASS COMMUNICATION    

     The Oral and Written Eras        

     The Print Era    

     The Electronic and Digital Eras      

     Media Convergence        

MASS MEDIA AND THE PROCESS OF COMMUNICATION   

     The Evolution of a New Mass Medium     

     Debating Media's Role in Everyday Life     

MEDIA LITERACY: WAYS OF UNDERSTANDING    

     The Linear Model        

     The Cultural Model        

     The Social Scientific Model       

A CLOSER LOOK AT THE CULTURAL MODEL: SURVEYING THE CULTURAL LANDSCAPE          

     The “Culture as Skyscraper” Metaphor     

     The “Culture as Map” Metaphor      

     Tracing Changes in Values       

A CLOSER LOOK AT THE SOCIAL SCIENTIFIC MODEL: GATHERING DATA  

     Comparing Analyses of Cancer News Coverage    

     Gathering and Analyzing Data      

CRITIQUING MEDIA        

     Evaluating Cultural and Social Scientific Research   

     Conducting Our Own Critiques      

     Benefits of a Critical Perspective      

Media Literacy Case Study: Bedouins, Camels, Transistors, and Coke  

CHAPTER ESSENTIALS        

 
Chapter 2- Books and the Power of Print      

THE EARLY HISTORY OF BOOKS: FROM PAPYRUS TO PAPERBACKS 

     Papyrus, Parchment, and Codex: The Development Stage of Books 

     Writing and Printing Innovations: Books Enter the Entrepreneurial Stage 

     The Printing Press and the Publishing Industry: Books Become a Mass Medium  

THE EVOLUTION OF MODERN PUBLISHING     

     Early Publishing Houses       

     The Conglomerates        

     The Structure of Publishing Houses     

TYPES OF BOOKS: TRADITION MEETS TECHNOLOGY   

     Print Books         

     Electronic and Digital Publishing      

THE ECONOMICS OF THE BOOK INDUSTRY      

     Money In
     Money Out         

BOOKS IN A DEMOCRATIC SOCIETY      

     Censorship         

Media Literacy Case Study: Banned Books and “Family Values”   

     Declining Readership       

     Physical Deterioration       

CHAPTER ESSENTIALS        

 
Chapter 3- Newspapers: The Rise and Decline of Modern Journalism 

THE EARLY HISTORY OF AMERICAN NEWSPAPERS    

     Colonial Newspapers and the Partisan Press    

     The Penny Press: Becoming a Mass Medium    

     Yellow Journalism        

THE EVOLUTION OF NEWSPAPERS: COMPETING MODELS OF MODERN  PRINT JOURNALISM        

     “Objectivity” in Modern Journalism      

     Interpretive Journalism        

     Literary Journalism         

     Journalism in the Technology Age       

CATEGORIZING NEWS AND U.S. NEWSPAPERS    

     Small Local Papers: Focus on Consensus     

     Regional and National Newspapers: Focus on Conflict   

     Ethnic and Minority Newspapers      

     The Underground Press       

THE ECONOMICS OF NEWSPAPERS      

     Money In         

     Money Out         

CHALLENGES FACING NEWSPAPERS      

     Declining Readership       

     Decreasing Competition    

     Joint-Operating Agreements   

Media Literacy Case Study: Newspaper Circulation Up! (For Free Papers)        

     Newspaper Chains        

     Going Digital         

     Blogs          

     Citizen Journalism        

NEWSPAPERS IN A DEMOCRATIC SOCIETY     

CHAPTER ESSENTIALS   

     
Chapter 4- Magazines in the Age of Specialization    

THE EARLY HISTORY OF MAGAZINES      

     The First Magazines: European Origins     

     Magazines in 18th Century America: The Voices of Revolution  

     Magazines in 19th Century America: Specialization and General Interest   

     Going National as the 20th Century Approaches    

THE EVOLUTION OF MODERN AMERICAN MAGAZINES   

     Distribution and Production Costs Plummet    

     Muckrackers Expose Social Ills      

     General-Interest Magazines Hit Their Stride    

     General-Interest Magazines Decline

Media Literacy Case Study: The Evolution of Photojournalism    

TYPES OF MAGAZINES: DOMINATION OF SPECIALIZATION         

     Men's and Women's Magazines      

     Entertainment, Leisure, and Sports Magazines    

     Age-Specific Magazines       

     Elite Magazines        

     Minority Magazines        

     Alternative Magazines       

     Supermarket Tabloids       

     Online Magazines        

THE ECONOMICS OF MAGAZINES      

     Money In         

     Money Out     

     Major Magazine Claims    

MAGAZINES IN A DEMOCRATIC SOCIETY     

CHAPTER ESSENTIALS    

    
Chapter 5- Sound Recording and Popular Music 

THE EARLY HISTORY AND EVOLUTION OF SOUND RECORDING  

     From Cylinders to Disks: Sound Recording Becomes a Mass Medium  

     From Records to Tapes to CDs: Analog Goes Digital   

     From CDs to MP3s: Sound Recording in the Internet Age   

U.S. POPULAR MUSIC AND THE RISE OF ROCK 
Media Literacy Case Study: The Rise of MP3s and Digital Downloading  

     Records and Radio: A Rocky Relationship       

     The Rise of Pop Music       

     Rock and Roll is Here to Stay      

     Rock Blurs Additional Boundaries      

     Rock and Roll Embattled       

THE EVOLUTION OF POP MUSIC      

     The British Are Coming!       

     Motown: The Home of Soul       

     Folk and Psychedelic: Protest and Drugs     

     Punk, Grunge, and Alternative Rock: New Genres on the Horizon 

     Hip-Hop Redraws Musical Lines      

THE ECONOMICS OF SOUND RECORDING      

     A Shifting Power Structure       

     Making and Spending Money      

SOUND RECORDING IN A DEMOCRATIC SOCIETY    

CHAPTER ESSENTIALS    

    
Chapter 6- Popular Radio and the Origins of Broadcasting   

THE EARLY HISTORY OF RADIO      

     Inventors Paving the Way: Morse, Maxwell, and Hertz   

     Innovators in Wireless: Marconi, Fessenden, and De Forest  

     Early Regulation of Wireless/Radio     

     The Networks        

     The Radio Act of 1927       

     The Golden Age of Radio       

THE EVOLUTION OF RADIO       

     Transistors: Making Radios Portable     

     The FM Revolution        

     The Rise of Format Radio        

     Transistors: Making Radio Portable

     Format Specialization       

Media Literacy Case Study: Host: The Origins of Talk Radio   

     Nonprofit Radio and NPR       

     Radio Goes Digital        

THE ECONOMICS OF COMMERCIAL RADIO     

     Money In and Money Out       

     From Payola to Pay-for-Play      

     Radio Ownership: From Diversity to Consolidation   

RADIO IN A DEMOCRATIC SOCIETY      

CHAPTER ESSENTIALS        

 
Chapter 7- Movies and the Impact of Images     

THE EARLY HISTORY OF MOVIES      

     Advances in Film Technology      

     Telling Stories: The Introduction of Narrative    

     The Arrival of Nickelodeons      

THE EVOLUTION OF THE HOLLYWOOD STUDIO SYSTEM   

     Edison's Attempt to Control the Industry     

    A Closer Look at the Three Pillars      

HOLLYWOOD'S GOLDEN AGE: THE DEVELOPMENT OF STYLE  

     Narrative Techniques in the Silent Era     

     Augmenting Images with Sound      

     Inside the Hollywood System: Setting the Standard for Narrative Style     

     Outside the Hollywood System: Providing Alternatives   

Media Literacy Case Study: Breaking through Hollywood's Race Barrier   

THE TRANSFORMATION OF THE STUDIO SYSTEM    

     The Hollywood Ten        

     The Paramount Decision       

     Flight to the Suburbs       

     Television         

     Home Entertainment         

THE ECONOMICS OF THE MOVIE BUSINESS     

     Money In         

     Money Out         

     New Uncertainties in the Digital Age     

THE MOVIES IN A DEMOCRATIC SOCIETY     

CHAPTER ESSENTIALS        

 
Chapter 8- Television, Cable, and Specialization in Visual Culture  

THE EARLY HISTORY OF TELEVISION      

     Becoming a Mass Medium       

     Controlling TV Content       

     Staining TV's Reputation       

     Introducing Cable        

THE EVOLUTION OF NETWORK PROGRAMMING    

     Information: Network News      

     Entertainment: Comedy       

     Entertainment: Drama       

     Talk Shows and TV News Magazines     

     Reality TV         

     Public Television        

THE EVOLUTION OF CABLE PROGRAMMING 

     Basic Cable

Media Literacy Case Study: The United Segments of America: Niche Marketing

in Cable            

     Premium Cable        

REGULATORY CHALLENGES FACING TELEVISION AND CABLE   

     Restricting Broadcast Networks' Control     

     Reining in Cable's Growth-for Awhile     

TELEVISION AND CABLE IN THE DIGITAL AGE    

     Home Video         

     The Internet         

     DBS          

     Cell Phones, Mobile Video, and WiMax     

THE ECONOMICS OF TELEVISION AND CABLE    

     Money In and Money Out    

     Ownership and Consolidation      

TELEVISION IN A DEMOCRATIC SOCIETY     

CHAPTER ESSENTIALS        

 
Chapter 9- The Internet and New Technologies: The Media Converge  

THE EARLY HISTORY OF THE INTERNET     

     Military Functions, Civic Roots      

     The Net Widens        

THE EVOLUTION OF THE INTERNET: FROM WEB 1.0 TO WEB 2.0 AND BEYOND          

     Web 1.0         

     Web 2.0         

     Web 3.0         

THE ECONOMICS OF THE INTERNET       

     Money In

     Money Out       

     The Noncommercial Web       

SECURITY AND APPROPRIATENESS ON THE INTERNET   

     Information Security: What's Private?     

     Personal Safety: Online Predators      

     Appropriateness: What Should Be Online?    

THE INTERNET IN A DEMOCRACRATIC SOCIETY    

     Access: Closing the Digital Divide      

     Ownership and Customization      

Media Literacy Case Study: Net Neutrality      

CHAPTER ESSENTIALS   

     
PART TWO: MEDIA FRAMING INDUSTRIES
 
Chapter 10- Advertising and Commercial Culture    

EARLY HISTORY OF AMERICAN ADVERTISING: 1850s TO 1950s   

     The First Advertising Agencies        

     Retail Stores: Giving Birth to Branding      

     Patent Medicines: Making Outrageous Claims     

     Department Stores: Fueling a Consumer Culture     

     Transforming American Society        

     Early Regulation of Advertising        

THE EVOLUTION OF U.S. ADVERTISING: 1950s TO TODAY   

     Visual Design Comes to the Fore         

     New Breeds of Advertising Agencies Are Born     

     Ad Agencies Develop a Distinctive Structure     

     The Internet Alters the Ad Landscape       

PERSUASIVE TECHNIQUES IN CONTEMPORARY ADVERTISING  

     Using Conventional Persuasive Strategies      

     Associating Products with Values        

     Telling Stories        

Media Literacy Case Study: Idiots and Objects: Stereotyping in Advertising    

     Placing Products in Media         

COMMERCIAL SPEECH AND REGULATING ADVERTISING  

     Targeting Children and Teens        

     Triggering Anorexia and Overeating       

     Promoting Smoking          

     Promoting Drinking          

     Hawking Drugs Directly to Consumers      

     Monitoring the Advertising Industry       

ADVERTISING IN A DEMOCRATIC SOCIETY      

CHAPTER ESSENTIALS         

Chapter 11- Public Relations and Framing the Message    

EARLY HISTORY OF PUBLIC RELATIONS      

     Age of the Press Agent: P. T. Barnum and Buffalo Bill    

     Business Adopts Press Agent Methods     

     Professional Public Relations Emerges     

THE EVOLUTION OF PUBLIC RELATIONS     

     PR Agencies and In-House PR Services     

     A Closer Look at Public-Relations Functions  

Media Literacy Case Study: Improving the Credibility Gap    

TENSIONS BETWEEN PUBLIC RELATIONS AND THE PRESS   

     Elements of Interdependence         

     Journalists' Skepticism About PR Practices      

     Shaping PR's Image          

PUBLIC RELATIONS IN A DEMOCRATIC SOCIETY      

CHAPTER ESSENTIALS        

  
PART THREE: MEDIA EXPRESSIONS
 
Chapter 12- The Culture of Journalism: Values, Ethics, and Democracy 

MODERN JOURNALISM IN THE INFORMATION AGE    

     What Is News?           

     Values in American Journalism       

Media Literacy Case Study: Bias in the News
ETHICS AND THE NEWS MEDIA  

     Ethical Predicaments          

     Resolving Ethical Dilemmas        

REPORTING RITUALS         

     Focusing on the Present       

     Relying on Experts        

     Creating and Balancing Story Conflict     

     Acting as Adversaries        

JOURNALISM IN THE AGE OF TV AND THE INTERNET   

     Comparing Print and TV News      

     Adapting to the Internet       

     The Power of Visual Language      

ALTERNATIVE MODELS: PUBLIC JOURNALISM AND FAKE NEWS 

     Public Journalism        

     Fake News         

JOURNALISM IN A DEMOCRATIC SOCIETY      

CHAPTER ESSENTIALS        

 
Chapter 13- Legal Controls and Freedom of Expression    

THE ORIGINS OF FREE EXPRESSION AND FREE PRESS     

     A Closer Look at the First Amendment     

     Interpretations of “Free Expression”      

     The Evolution of Censorship       

     Unprotected Forms of Expression     

Media Literacy Case Study: A False Wikipedia "Biography"  

     First Amendment versus Sixth Amendment     

THE FIRST AMENDMENT AND FILM      

     Citizens and Lawmakers Control the Movies    

     The Movie Industry Regulates Itself      

THE FIRST AMENDMENT, BROADCASTING, AND THE INTERNET   

     Two Pivotal Court Cases       

     Dirty Words, Indecent Speech, and Hefty Fines    

     Political Broadcasts and Equal Opportunity    

     Fair Coverage of Controversial Issues     

     Communication Policy and the Internet     

THE FIRST AMENDMENT IN A DEMOCRATIC SOCIETY   

CHAPTER ESSENTIALS        

 
Chapter 14- Media Economics and the Global Marketplace   

ANALYZING THE MEDIA ECONOMY      

     How Media Industries Are Structured     

     How Media Companies Operate      

     How the Internet Is Changing the Game     

THE TRANSITION TO AN INFORMATION ECONOMY   

     Deregulation Trumps Regulation      

     The Rise of Media Powerhouses      

     Business Trends in Media Industries     

     The Age of Hegemony       

SPECIALIZATION AND GLOBAL MARKETS     

     The Rise of Specialization and Synergy     

     Disney: A Postmodern Media Conglomerate    

     The Growth of Global Audiences      

SOCIAL ISSUES IN MEDIA ECONOMICS     

     The Limits of Antitrust Laws      

     A Vast Silence    

Media Literacy Case Study: From Fifty to a Few: The Most Dominant Media Corporations     

     Cultural Imperialism       

THE MEDIA MARKETPLACE IN A DEMOCRATIC SOCIETY   

CHAPTER ESSENTIALS       

Chapter 15- Social Scientific and Cultural Approaches to Media Research  

EARLY MEDIA RESEARCH METHODS      

     Propaganda Analysis       

     Public-Opinion Research       

     Social-Psychology Studies      

Media Literacy Case Study: What to Do about Television Violence?   

     Marketing Research        

SOCIAL SCIENTIFIC RESEARCH       

     Early Theories of Media Effects       

     Conducting Social Scientific Media Research

     Contemporary Media-Effects Theories     

     Evaluating Social Scientific Research     

CULTURAL APPROACHES TO MEDIA RESEARCH    

     Early Developments in Cultural Studies Media Research  

     Contemporary Cultural Studies Approaches    

     Evaluating Cultural Studies Research     

MEDIA RESEARCH IN A DEMOCRATIC SOCIETY    

CHAPTER ESSENTIALS 

       

Notes  

Glossary 

Index  

Product Details

ISBN:
9780312590857
Author:
Campbell, Richard
Publisher:
Bedford Books
Author:
Martin, Christopher R.
Author:
Martin, Thomas R.
Author:
Fabos, Bettina G.
Author:
Fabos, Bettina
Subject:
Communication Studies
Subject:
Communication
Subject:
Sociology-Media
Copyright:
Edition Description:
Trade Paper
Publication Date:
20100731
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
512
Dimensions:
9.13 x 7.38 in

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