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Real World Print Production (07 Edition)

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Real World Print Production (07 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Translating inspiration to the printed page has always been a challenge. The advent of desktop publishing granted new levels of power and control to the layout artist and graphic designer, but it hasn’t eliminated the traditional pitfalls. In fact, it’s introduced a few new ones. Sometimes managing the disparate elements of fonts, images, colors, and more, while dealing with the quirks of various layout applications makes even the bravest designer and production editor long for the hands-on days of moveable type. Creating a great layout on your monitor is only half the battle; how do you make it work on paper? Print production expert Claudia McCue takes on the challenge of putting ink to paper, offering clear, authoritative guidance to print professionals and anyone else who has been frustrated by the obstacles of getting electronic documents to print perfectly. In this book, you’ll learn how to

  • Get the most out of page layout programs such as Adobe InDesign and QuarkXPress, and decide which is right for your needs
  • Use image applications such as Adobe Photoshop, Adobe Illustrator, and Macromedia FreeHand to reproduce the most complicated raster and vector images flawlessly
  • Understand how ink and paper work together, and learn how to prevent unwelcome surprises in tricky situations such as overprinting, trapping, and color registration
  • Use Adobe Acrobat to distribute your document in a universally accessible format while preserving your layout
  • Wrangle your fonts, and choose the best ones from among the huge array of available typefaces
  • Preflight, or prepare your job for submission to a printer or service bureau

“Claudia offers a deadly combination of wit and wisdom. If you’re involved with print, buy this book!”

—David Blatner, co-author Real World InDesign CS2 and Real World Photoshop CS2

Book News Annotation:

McCue, a software trainer specializing in Adobe and Quark products, shows print professionals and other users how to get the most out of page layout programs such as Adobe InDesign and QuarkXPress, how to use image applications such as Adobe Photoshop and Macromedia Freehand, how to prepare a print job for submission to a printer or service bureau, and how to use Adobe Acrobat to distribute a document in a universally accessible format while preserving the layout. Numerous b&w and color illustrations and screenshots are included. The book is for designers, production artists, and prepress production operators, and for other printing and publishing professionals who don't fall clearly into a single category.
Annotation 2006 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

McCue, a software trainer specializing in Adobe and Quark products, shows print professionals and other users how to get the most out of page layout programs such as Adobe InDesign and QuarkXPress, how to use image applications such as Adobe Photoshop and Macromedia Freehand, how to prepare a print job for submission to a printer or service bureau, and how to use Adobe Acrobat to distribute a document in a universally accessible format while preserving the layout. Numerous b&w and color illustrations and screenshots are included. The book is for designers, production artists, and prepress production operators, and for other printing and publishing professionals who don't fall clearly into a single category. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

What you see is not always what you get--a truism that's nowhere more apparent than in print production, where what you see on screen is often a far cry from what comes out on the printed page. Here to help you avoid the production problems that plague many projects is a comprehensive guide to print production from one of the field's top professionals. Author Claudia McCue draws on more than 20 years of prepress experience to show you how to build healthy files that print exactly as expected. Realizing that printing problems can have their roots at many points in the life of a job, Claudia begins with an aerial view of the lifecycle of a job. From there, it's on to major sections on print production realities, content, and software specifics. Offering tips, tricks, and comprehensive explanations, Claudia covers everything from rendering color to mechanical issues; binding and finishing; submitting jobs; working with raster images, vector art, and fonts; useful graphic and desktop publishing programs; and more.<BR>

About the Author

CLAUDIA McCUE is a prepress pro with more than 20 years of hands-on experience. She is owner of Practicalia, an independent training provider specializing in Adobe and Quark products, retouching and color correction, and resolving general issues relating to prepress and printing. She frequently presents on these topics at industry conferences.

Product Details

ISBN:
9780321410184
Author:
Mccue, Claudia
Publisher:
Peachpit Press
Author:
McCue, Claudia
Subject:
Desktop Publishing - General
Subject:
Desktop publishing
Subject:
Electronic publishing
Subject:
Printing
Subject:
Digital Media - Desktop Publishing
Copyright:
Edition Description:
Trade paper
Series:
Real World
Publication Date:
July 2006
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
368
Dimensions:
9.12x7.60x.65 in. 1.63 lbs.

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Related Subjects

Arts and Entertainment » Art » Graphic Arts » Graphic Arts Technique Manuals
Computers and Internet » Computers Reference » General
Computers and Internet » Desktop Publishing » General

Real World Print Production (07 Edition) Used Trade Paper
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Product details 368 pages Peachpit Press - English 9780321410184 Reviews:
"Synopsis" by , What you see is not always what you get--a truism that's nowhere more apparent than in print production, where what you see on screen is often a far cry from what comes out on the printed page. Here to help you avoid the production problems that plague many projects is a comprehensive guide to print production from one of the field's top professionals. Author Claudia McCue draws on more than 20 years of prepress experience to show you how to build healthy files that print exactly as expected. Realizing that printing problems can have their roots at many points in the life of a job, Claudia begins with an aerial view of the lifecycle of a job. From there, it's on to major sections on print production realities, content, and software specifics. Offering tips, tricks, and comprehensive explanations, Claudia covers everything from rendering color to mechanical issues; binding and finishing; submitting jobs; working with raster images, vector art, and fonts; useful graphic and desktop publishing programs; and more.<BR>
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