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Losing It: False Hopes and Fat Profits in the Diet Industry

Losing It: False Hopes and Fat Profits in the Diet Industry Cover

 

Synopses & Reviews

Publisher Comments:

This probing social and cultural history of our preoccupation with weight blows the whistle on a multi-billion dollar industry that feeds on insecurity

Taking the same revolutionary and ultimately inspiring approach as The Beauty Myth by Naomi Wolf, Losing It examines and explodes our culture's obsession with slenderness and the huge establishment that exploits our fears of being fat.

A reformed dieter and an ex-bulimic, Laura Fraser traces our fixation with thinness to the images that began appearing a hundred years ago in magazines like Ladies Home Journal and Cosmopolitan. Fraser chronicles the corresponding growth of a $50 billion a year industry that provides false hope in exchange for cash.

In this meticulously researched journey through Dietland, Fraser gives the inside scoop on:
-- Diet drugs, including the controversial phen/fen
-- Diet gurus Richard Simmons, Susan Powter, and Dean Ornish
-- Commercial weight loss centers, including Jenny Craig and Weight Watchers
-- Weight-loss products like thigh creams and diet cookies

Provocative, political, and personal, this revealing book is a remarkable work of investigative journalism and an enthralling, compelling story with almost universal relevance.

Description:

Includes bibliographical references (p. [300]-317) and index.

Product Details

ISBN:
9780452272910
Subtitle:
False Hopes and Fat Profits in the Diet Industry
Author:
Fraser, Laura
Publisher:
Plume
Location:
New York
Subject:
General
Subject:
Women's Health - General
Subject:
United states
Subject:
Diets - Weight Loss
Subject:
Weight Loss
Subject:
Beauty, Personal
Subject:
Weight loss preparations industry.
Subject:
General Health & Fitness
Publication Date:
19980501
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Pages:
336
Dimensions:
8.03x5.39x.96 in. .65 lbs.

Related Subjects

Health and Self-Help » Health and Medicine » Diet and Nutrition
Health and Self-Help » Health and Medicine » Womens Health

Losing It: False Hopes and Fat Profits in the Diet Industry
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Product details 336 pages Plume - English 9780452272910 Reviews:
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