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Original Essays | August 21, 2014

Richard Bausch: IMG Why Literature Can Save Us



Our title is, of course, a problem. "Why Literature Can Save Us." And of course the problem is one of definition: what those words mean. What is... Continue »
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The Story Factor: Secrets of Influence from the Art of Storytelling

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The Story Factor: Secrets of Influence from the Art of Storytelling Cover

 

Synopses & Reviews

Publisher Comments:

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmonss success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives cant. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-youre thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

Synopsis:

A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate-and the way we do business

About the Author

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.

Product Details

ISBN:
9780465078073
Author:
Simmons, Annette
Publisher:
Basic Books (AZ)
Foreword by:
Lipman, Doug
Foreword:
Lipman, Doug
Subject:
Persuasion (rhetoric)
Subject:
Folklore & Mythology - Storytelling
Subject:
Storytelling
Subject:
Business Communication - General
Subject:
Business Communication - Meetings & Presentations
Subject:
General Business & Economics
Subject:
Business Communication
Copyright:
Edition Description:
Trade Paper
Publication Date:
20060431
Binding:
TRADE PAPER
Language:
English
Pages:
320
Dimensions:
8.25 x 5.38 in 11.8 oz

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Related Subjects

Business » Communication
Business » Management
Business » Personal Skills
Health and Self-Help » Self-Help » General
History and Social Science » Linguistics » General
Humanities » Mythology » Folklore and Storytelling
Science and Mathematics » Physics » General

The Story Factor: Secrets of Influence from the Art of Storytelling Used Trade Paper
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Product details 320 pages Perseus Books Group - English 9780465078073 Reviews:
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A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate-and the way we do business
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