Wintersalen Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    Original Essays | October 23, 2014

    Kathryn Harrison: IMG On Joan of Arc: A Life Transfigured



    I'm always sorry to finish a book, to let go of characters I love, people I've struggled to understand for years, people who evolve before me.... Continue »

    spacer
Qualifying orders ship free.
$13.00
List price: $24.95
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
3 Partner Warehouse General- General

More copies of this ISBN

Digital Handshake: Seven Proven Strategies To Grow Your Business Using Social Media (09 Edition)

by

Digital Handshake: Seven Proven Strategies To Grow Your Business Using Social Media (09 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter.

Using real case studies, social media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions.

Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence.

New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools like social networks to positively affect their bottom line.

Synopsis:

Praise For The Digital Handshake

"Social media is now an essential component toexcellent marketing. Paul Chaney, a real-world marketingexecutive himself, provides both a strategic overview and atactical blueprint to exactly what you need to know for success in the digital world. This is no academic tome, it is practical anduseful advice you can apply to grow your business today."

David Meerman Scott

bestselling author of The New Rules of Marketing & PR and World Wide Rave

"There's no one better qualified to explain the power of social media than Paul Chaney. He's done it with our audience for years. If you want to understand how online conversations, opinions, and recommendations affect you and your business, read this book."

Kerry Murdock

Publisher, Practical eCommerce magazine

"A handshake is a symbol of trust in business, and Paul Chaney shows you how to use social media, today's form of handshake, to engage your customers and build trust like never before."

John Jantsch

bestselling author of Duct Tape Marketing

"The Digital Handshake evokes the new marketing relationships of today, where it's not about artificial marketing speak, but real relationships—the only difference being, those relationships may be conducted digitally instead of in person. You couldn't ask for a better small business guide to today's changed online landscape. Paul Chaney is the person to help you navigate it."

Anita Campbell

small business expert and Editor, Small Business Trends

Synopsis:

Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.

Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.

  • Explains how you can use social media to grow your business and connect with consumers
  • Author Paul Chaney is a leading authority on blogging and social media
  • Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more
  • Shows how to design a comprehensive marketing strategy using traditional and new media platforms

Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.

About the Author

Paul Chaney is President of the International Blogging and New Media Association, a nonprofit trade association dedicated to the advance of new media as an industry. He also works as Marketing Director for Bizzuka, a Web content management software company. He has worked as a professional blogger and frequently leads seminars and workshops on business blogging and social media. For more information, please visit www.thedigitalhandshake.com orwww.thesocialmediahandyman.com.

Table of Contents

Foreword Ann Handley, Chief Content Officer, MarketingProfs.

Preface The Insurgent Consumer.

Acknowledgments.

About the Author.

Introduction A New Communications Paradigm.

PART I: Five Consumer Trends Turning the World Upside Down.

Chapter One: Consumer Skepticism Is at an All-Time High.

Chapter Two: The Media Is Fragmented and So Is the Audience.

Chapter Three: Who Is In Control of the Marketing Message?

(Guess What. It’s Not You!)

Chapter Four: Businesses, Improve Your Aim.

Chapter Five: Customers Are Mad as Hell, and They're Not Going to Take It Anymore.

Chapter Six: What's a Marketer to Do? (Start a Conversation).

PART II: Seven Proven Strategies to Grow Your Business.

Chapter Seven: Business Blogging: Your Social Media Marketing Headquarters.

Chapter Eight: Social Networks Strengthen Your Social Graph.

Chapter Nine: Niche Online Communities Can Benefit Your Business.

Chapter Ten: Microblogging: Social Media Marketing in 140 Characters or Less.

Chapter Eleven: Lights! Camera! Action! Use Online Video to Market Your Business.

Chapter Twelve: Podcasting (Overlooked, Underutilized Marketing Tool).

Chapter Thirteen: PR 2.0 (Introducing the Social Media News Release).

Chapter Fourteen: Other Social Media Marketing Tools.

PART III: Putting the Tools to Good Use.

(A Social Media Marketing Plan of Action).

Chapter Fifteen: A Brief Word About Web Sites, E-mail Marketing, and Search Engines.

Chapter Sixteen: Listening Is the New Marketing.

Chapter Seventeen: Now That You’ve Listened, It’s Time to Engage.

Chapter Eighteen: Measuring the Effectiveness of Your Social Media Marketing Plan.

Conclusion.

Notes.

Index.

Product Details

ISBN:
9780470499276
Author:
Chamey, Paul
Publisher:
John Wiley & Sons
Author:
Chaney, Paul K.
Author:
Chaney, Paul
Subject:
Marketing - General
Subject:
Internet marketing
Subject:
Internet advertising
Subject:
Industries - Retailing
Subject:
Business;Marketing
Subject:
Strategic management
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
marketing, conversational media
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media,
Subject:
new media business applications, using new media to grow a business, social media business, social media marketing, conversational media
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Subject:
paul chaney, social media and business, business applications for social networking, social networking and business applications, digital handshake, growing your business with new media, new media business applications, using new media to grow a business,
Copyright:
Publication Date:
20090910
Binding:
HARDCOVER
Language:
English
Illustrations:
Y
Pages:
240
Dimensions:
9.14x6.32x.97 in. 1.02 lbs.

Related Subjects

Business » General
Business » Management
Business » Marketing
Business » Writing
Computers and Internet » Internet » Web » Social Networking

Digital Handshake: Seven Proven Strategies To Grow Your Business Using Social Media (09 Edition) Used Hardcover
0 stars - 0 reviews
$13.00 In Stock
Product details 240 pages John Wiley & Sons - English 9780470499276 Reviews:
"Synopsis" by , Praise For The Digital Handshake

"Social media is now an essential component toexcellent marketing. Paul Chaney, a real-world marketingexecutive himself, provides both a strategic overview and atactical blueprint to exactly what you need to know for success in the digital world. This is no academic tome, it is practical anduseful advice you can apply to grow your business today."

David Meerman Scott

bestselling author of The New Rules of Marketing & PR and World Wide Rave

"There's no one better qualified to explain the power of social media than Paul Chaney. He's done it with our audience for years. If you want to understand how online conversations, opinions, and recommendations affect you and your business, read this book."

Kerry Murdock

Publisher, Practical eCommerce magazine

"A handshake is a symbol of trust in business, and Paul Chaney shows you how to use social media, today's form of handshake, to engage your customers and build trust like never before."

John Jantsch

bestselling author of Duct Tape Marketing

"The Digital Handshake evokes the new marketing relationships of today, where it's not about artificial marketing speak, but real relationships—the only difference being, those relationships may be conducted digitally instead of in person. You couldn't ask for a better small business guide to today's changed online landscape. Paul Chaney is the person to help you navigate it."

Anita Campbell

small business expert and Editor, Small Business Trends

"Synopsis" by , Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.

Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.

  • Explains how you can use social media to grow your business and connect with consumers
  • Author Paul Chaney is a leading authority on blogging and social media
  • Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more
  • Shows how to design a comprehensive marketing strategy using traditional and new media platforms

Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.

spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.